Communication

Question 1

Planner Communication

Answer 1

Planners should be straight-forward and use plain language free of “jargon”. They should build trust by being honest. They should recognize that communication goes beyond words planners use, and extends to nonverbal communication - which might indicate whether a listener believes what you are saying is true.

Question 2

Message Pyramid

Answer 2

Consists of a “Key Message” on top, a first proof layer in the middle, and a second proof layr at the bottom. Key messages should be long-lasting and consistent statements, regardless of situation. They should create an environment and a belief system among your key audiences. The two “proof” layers are proof points that back up the key message. The first proof point is a factual statement about the benefits of planning. The second proof point amplifies the first, using, e.gt. “a startling statistic, an anecdote, an endorsement of planning from an allied group, or an amplification of the core statement”

Question 3

Bridging

Answer 3

Bridging is a technique that planners can use to reframe controversial issues, responding to opponents while also recasting how the issue is viewed. The trick is to use transitional phrases to stay on message when asked a question that could take you off topic.

Question 4

Reactive Interaction

Answer 4

When a reporter calls to get your opinion, for example. Planners should think about what information they want to impart

Question 5

Proactive Interaction

Answer 5

When planners have news they want to get out. APA suggests the need to proactiviely build relationships with reporters. Planners do not need to wait for reporters to call, they should cultivate media contact, issue press releases or writing letters to the editor, for example.

Question 6

Infographics

Answer 6

An important way for planners to communicate. They should be concise, innovative, engaging and easy to understand.

Question 7

Social Media Communication

Answer 7

Allows planners to communicate without a gatekeeper (like a newspaper editor) to increase public understanding of the planning profession, the APA, and the planner’s perspective on key issues. Opt for quality over quantity when selecting a platform. It’s a good idea to use multiple social media platforms. Planners might join an existing conversation or start a new one. SM is now a must for planenrs but there is a lack of case law about how to use social media for municipalities and public entities. One rule of thumb is that planners should not automatically delete a negative comment. They can however, screen comments that are obscene, personal or mean-spirited.

Question 8

Sunshine Laws

Answer 8

Require that meetings and decisions of regulatory authorities be publicy available. Social media poses a challenge to Sunshire laws because it can be difficult to determine if a blog post, a tweet, or a Facebook post is a public record (requiring certain rules about noticing and records retention). Planners need to consult state and local regulations.