Commercialisation and the media Flashcards
what is commercialisation?
the act of making something available for purchase, with the aim of making profit
what does commercialisation in sport involve?
this involves organisations and companies buying and selling sporting goods and services with a focus on making money to give the company exposure e.g. advertising boards
what does the golden triangle consist of?
-sport
-sponsorship
-media
how does sport depend on media and sponsorship?
sport needs both the media and sponsorship in order to increase income e.g. players and spectators
how does sponsorship depend on sport and media?
businesses need both sport and the media to increase publicity and brand awareness, this will result in more customers e.g. ticket sales and merchandise
how does media depend on sport and sponsorship?
the media needs sport in order to attract viewers and attention, the media needs business/sponsorship to increase revenue via paid adds e.g. free to air subscription and pay per view
describe media input
-television companies pay to broadcast elite matches and competitions, and this money is used to pay wages of players
-increased media coverage has meant that sport has become more commercialised, if there was no TV, radio, newspapers and internet, sport would be very different
how is commercialisation negative?
-some brands of cigarettes and alcohol are advertised on football shirts which could influence young people to buy things that will effect their health
what are the advantages of commercialisation to sport?
-helps improve participation
-more money is available for facilities
-bigger prize funds
-more competitions
-more role models
what are the disadvantages of commercialisation to sport?
-rules changed to meet media requirements
-minor sports have less coverage
-controversies in sport
-sports now depend on money
-shows products which support poor lifestyle choices
what are the advantages of commercialisation to the player?
-paid higher wages
-turns players into heroes
-better coaching
-further progression for people wanting to complete
what are the disadvantages of commercialisation to the player?
-a strong media presence creates high pressure
-puts spotlight on players mistakes
-sponsors can dictate players behaviour
-leads to overtraining
-women are paid less than men
what are the advantages of commercialisation to the spectator?
-schedules suit spectator
-commentary is available
-live coverage can be watched at any time
-media provides information
-makes spectators feel better connected
what are the disadvantages of commercialisation to the spectator?
-people stay at home to watch instead
-sport viewing subscriptions can be expensive
-tickets are expensive
-more difficult to attend
-sponsors can determine what food and drink are available
-merchandise is expensive
what are the advantages of commercialisation to the sponsor?
-sponsors name is linked to healthy, positive activities and advertised to a wide audience
