commercialisation and media

Question 1

5 factors that have led to the commercialisation of sport

Answer 1

• growing public interest and spectatorship
  -more media interest e.g sky sport coverage
  -professionalism e.g sponsorship
  -Advertising
  -Sponsorship

Question 2

positives of commercialisation of society

Answer 2

• generates income and leads to economic benefits
  -‘feel good factor’ of success
  -participation rates go up

Question 3

negatives of commercialisation of society

Answer 3

• large amounts of money lead to corruption
  -win at all costs leads to violence and cheating
  -over focus on elite sport miss out minority groups

Question 4

positives of commercialisation of sport on individual sports

Answer 4

• better facilities and equipment with more funding
  -better tech
  -role models increase participation rates
  -large number of events gain interest

Question 5

Negatives of commercialisation of sport on individual sports

Answer 5

• over reliant on funding
  -money goes to popular sports
  -location of events influenced by commercial consideration

Question 6

Negatives of commercialisation of sport on individual sports

Answer 6

• over reliant on funding
  -money goes to popular sports
  -location of events influenced by commercial consideration

Question 7

positives of commercialisation on performers

Answer 7

• increased wages, prize money and extrinsic rewards
  -increased availability of pro contracts
  -performers are always in the public eye more likely to do charity work

Question 8

negatives of commercialisation on performers

Answer 8

• increased pressure to win due to sponsors
  -increased deviant behaviour because of pressure to win
  -treated as commodities
  -minority sport performs don’t always get recognition
  -may not be perceived as ‘marketable’

Question 9

positives of commercialisation on spectators

Answer 9

• higher playing standards
  -improved stadiums
  -more opportunities to watch
  -rule changes to provide entertainment e.g 20/20 cricket

Question 10

negatives of commercialisation on spectators

Answer 10

• costs more to watch
  -lots of breaks
  -changes to kick off times hard for away fans
  -merchandise expensive

Question 11

4 examples of media in sport

Answer 11

• TV/ per per view or subscription
  -internet and social media
• radio
  -magazines

Question 12

3 pros and cons of media’s impact on individual sports

Answer 12

+ increased profile
+Myths and stereotypes broken
+increased funding

-sports run by media companies
-sport overload on tv
-mainstream mens sport

Question 13

3 pros and cons of media’s impact on performers

Answer 13

+ increased career opportunities
+high levels of wealth and fame
+can be role model

-increased pressure to win
-intrusion into athletes private lives
-negative role models given more providence

Question 14

3 pros and cons of media’s impact on spectators

Answer 14

+ always sport available 24/7
+experience levels have gone up
+role models seen and are copied

-sensational rather than realistic view given
-high cost of subscriptions
-rather watch than participate