COMM101 CH 13 Flashcards
central claims that support the specific speech purpose and thesis statement.
MAIN POINTS
points that provide support for the main points.
SUBPOINTS
speech arrangement that presents the main points of a message forward (or backward) in a systematic, time-related fashion.
CHRONOLOGICAL PATTERN
speech arrangement based on organization into categories, such as persons, places, things, or processes.
TOPICAL PATTERN
the tendency for audiences to remember points the speaker raises at the very beginning, or at the very end, of a message.
PRIMARY-RECENCY EFFECT
speech arrangement that arranges main points in terms of their physical proximity or position in relation to each other (north to south, east to west, bottom to top, left to right, outside to inside, and so on)
SPATIAL PATTERN
speech arrangement that involves dramatizing an obstacle and then narrowing alternative remedies down to the one the speaker wants to recommend.
PROBLEM-SOLUTION PATTERN
speech arrangement that organizes the message around
CAUSE-EFFECT PATTERN
speech arrangement that ties points together in a way that presents a vivid story, complete with characters, settings, plot, and imagery.
NARRATIVE PATTERN
A pattern of speech arrangement that entails five phases based on the psychological elements of advertising: attention, need, satisfaction, visualization, and action.
MONROE’S MOTIVATIONAL SEQUENCE PATTERN
Sentences that connect different points, thoughts, and details in a way that allows them to flow naturally from one to the next.
TRANSITIONS
Key words or phrases within sentences that signify transitions between main points.
SIGNPOSTS
an extended transition that primes the audience for the content immediately ahead.
INTERNAL PREVIEW
extended transition that allows the speaker to crystallize the points made in one section of a speech before moving to the next section.
INTERNAL SUMMARY
onsider your audience, Use simple, unambiguous words, Be concise, Use vivid language, Use repetition, allusion, similes, and metaphors to make a lasting impression
APPROPRIATE AND POWERFUL LANGUAGE