COMM101 CH 12

Question 1

A powerful form of communication that includes a speaker who has a reason for speaking, an audience that gives the speaker attention, and a message that is meant to accomplish a specific purpose.

Answer 1

PUBLIC SPEAKING

Question 2

increase the audience’s understanding and knowledge of a topic

Answer 2

INFORMATIVE SPEECHES

Question 3

intended to influence the beliefs, attitudes, and behaviors of an audience

Answer 3

PERSUASIVE SPEECHES

Question 4

given at common events (like weddings and funerals), and many of us will deliver such a speech at some point in time

Answer 4

SPECIAL-OCCASION SPEECHES

Question 5

A highly systematic process of getting to know one’s listeners relative to the topic and speech occasion.

Answer 5

AUDIENCE ANALYSIS

Question 6

The systematic study of the quantifiable characteristics of a large group.

Answer 6

DEMOGRAPHICS

Question 7

Psychological qualities of an audience, such as attitudes, values, lifestyles, behaviors, and interests.

Answer 7

PYSCHOGRAPHICS

Question 8

Sameness, as applied to a public speaker and his or her audience.

Answer 8

HOMOGENY

Question 9

Sameness, as applied to a public speaker and his or her audience.

Answer 9

CLUSTERING

Question 10

expresses the topic and the general speech purpose in action form and in terms of the specific objectives you hope to achieve with your presentation

Answer 10

SPECIFIC PURPOSE STATEMENT

Question 11

A statement that conveys the central idea or core assumption about the speaker’s topic.

Answer 11

THESIS STATEMENT

Question 12

The opinion or judgment of an expert, a professional in his or her field.

Answer 12

EXPERT TESTIMONY

Question 13

Hard numbers and facts that are particularly useful for public speeches on medicine, health, media, or the environment.

Answer 13

SCIENTIFIC RESEARCH FINDINGS

Question 14

Information provided in numerical form

Answer 14

STATISTICS

Question 15

Brief, personal stories that have a point or punch line.

Answer 15

ANECDOTES

Question 16

To solicit answers to a question or series of questions related to one’s speech topic from a broad range of individuals.

Answer 16

SURVEY

Question 17

A type of secondary resource that is created and maintained by people rather than automatically by computers; guides visitors to the main page of a Web site organized within a wider subject category.

Answer 17

DIRECTORIES

Question 18

A collection of databases and information sites arranged by subject, generally reviewed and recommended by experts (usually librarians).

Answer 18

LIBRARY GATEWAYS

Question 19

A program that indexes Web content and searches all over the Web for documents containing specific keywords that the researcher has chosen.

Answer 19

SEARCH ENGINES

Question 20

A search engine that scans multiple search engines simultaneously.

Answer 20

METASEARCH ENGINES

Question 21

A search engine that searches only for research published in academic books, journals, and other periodicals.

Answer 21

RESEARCH SEARCH ENGINE

Question 22

The quality, authority, and reliability of a source of information.

Answer 22

CREDIBILITY

Question 23

credible, up to date, accurate and exact sources, compelling information

Answer 23

MOST CONVINCING SUPPORTING MATERIAL

Question 24

The opinion of a nonexpert who has personal experience of or has witnessed an event related to the speaker’s topic.

Answer 24

LAY TESTIMONY

Question 25

he crime of presenting someone else’s words, ideas, or intellectual property as one’s own, intentionally or unintentionally.

Answer 25

PLAGIARISM

Question 26

A list of resources the speaker has consulted, to which he or she can refer on note cards.

Answer 26

RUNNING BIBLIOGRAPHY