COM 352 Entire Course New Flashcards
UOP COM 352 Entire Course NEW
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COM 352 Entire Course NEW
COM 352 Week 1 Individual Assignment Public Relations Roles and Responsibilities Matrix
COM 352 Week 2 Individual Assignment Publics and Messaging
COM 352 Week 3 Learning Team Assignment Public Relations Messaging Paper
COM 352 Week 3 Individual Assignment Public Relations Messaging Paper
REV Week 4 Learning Team Assignment Crisis Communication Presentation Part I
REV Week 4 Learning Team Assignment Crisis Communication Presentation Part 2
COM 352 Week 5 Learning Team Assignment Community Relations and Reputation Management
COM 352 Week 5 Individual Assignment Public Relations Ethics Comic Strip
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UOP COM 352 Week 1 Individual Assignment Public Relations Roles and Responsibilities Matrix NEW
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COM 352 Week 1 Individual Assignment Public Relations Roles and Responsibilities Matrix NEW
Directions: Review the example in blue. Then, enter the name of the organization you selected as well as two goals for that organization. Enter relevant information about the selected organization in the remaining columns and answer the questions following the table
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UOP COM 352 Week 2 Individual Assignment Publics and Messaging NEW
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COM 352 Week 2 Individual Assignment Publics and Messaging NEW
In the following assignment, you are a public relations executive who must address an issue confronting the company where you work. Imagine what the scenario is and incorporate this into your presentation.
Choose three of the following five publics to address with specific messaging and communication tools:
Customers or clients
Media
Internal employees of your company
Competitors
Special interest group
Develop an 8- to 12-slide Microsoft® PowerPoint® presentation that discusses the following:
Describe the scenario in 1 or 2 slides.
Address your selected publics describing communication tools used, communication messages used, and the rationale for their selection in 6 to 8 slides.
Address how the Internet and social media tools affect your communication messaging in your proposed scenario in 1 or 2 slides.
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UOP COM 352 Week 3 Individual Assignment Public Relations Messaging Paper NEW
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COM 352 Week 3 Individual Assignment Public Relations Messaging Paper NEW
Create messaging for five of the selected organization’s publics in the scenarios outlined below. Choose one message delivery method per public.
Review the example press release located on your student website for an example of one type of messaging for this assignment.
Internal publics
Employees: Promote a new green ecological awareness campaign.
Shareholders: Announce the new chief executive officer to shareholders. Refer to the Public Relations Internet Challenge in Ch. 18 of The Practice of Public Relations for information about investor relations.
External publics
Media: Respond to a crisis and develop a plan for an online pressroom. Additionally, explain how you may use the Internet to implement this part of the plan.
Consumers: Promote a new product or service to the existing customer base. The product must be consistent with organizational goals.
Community: Address how the organization’s employees may contribute positively to the community. Describe how this contribution meets public relations goals, and how it will be communicated and promoted to the organization’s publics. Refer to Community Social Responsibility and Community Relations on the Internet in Ch. 12 of The Practice of Public Relations for useful information.
Reflect on the process you used to construct the messages:
What factors did you consider as you created each message for its intended public?
How did you design each message so it would be appropriate for its specific internal or external public?
Organize your messages and reflection into a Microsoft® Word document.
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UOP COM 352 Week 3 Learning Team Assignment Public Relations Messaging Paper NEW
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COM 352 Week 3 Learning Team Assignment Public Relations Messaging Paper NEW
Use the Virtual Organization link on the student website to access information about a virtual business.
Click the Businesses tab at the top of the screen.
Click the name of the specific business, such as Riordan Manufacturing, Huffman Trucking, Kudler Fine Foods, Baderman Island, Kelsey, Patton Fuller Community Hospital, Northwest Community College, or Berry’s Bug Blasters.
Select one of these organizations as the basis for this assignment.
Using the Internet or other resources, locate at least three print, television, and electronic media contacts—either local media in the city where the Virtual Organization is located or national media—for your selected Virtual Organization.
Include the name of the media outlet, the editor’s name, and an e-mail or mailing address, for each media contact.
Compare the communication techniques you would use to build a relationship with each media contact.
Identify how key communication trends in the media influenced your choices of media contacts.
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UOP COM 352 Week 4 Learning Team Assignment Crisis Communication Presentation Part 2 NEW
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COM 352 Week 4 Learning Team Assignment Crisis Communication Presentation Part 2 NEW
Part II
Research the business assigned to your team this week and
Describe a possible crisis it might face.
Create a mini crisis communication plan for communicating to the organization’s key publics in a Microsoft® PowerPoint® presentation (minimum 6 slides).
Refer to Ch. 19 under Planning in a Crisis of The Practice of Public Relations for useful information.
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UOP COM 352 Week 4 Learning Team Assignment Crisis Communication Presentation Part I NEW
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COM 352 Week 4 Learning Team Assignment Crisis Communication Presentation Part I NEW
Use the University of Phoenix Material: Public Relations Communication Tools Outline, located on your student website, to complete this assignment.
Part I
Research the case study assigned to your team this week, noting how the specific businesses and organizations employed public relations communication strategies during the crisis.
Respond to the following questions.
What were the benefits and risks of using these strategies?
Were these strategies effective or ineffective? Explain.
Would you have used different public relations crisis communication strategies in this situation? Explain why or why not.
A final document, a minimum four pages in length, should be uploaded as a Microsoft® Word file, along with a Certificate of Originality, to the Team Forum
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UOP COM 352 Week 5 Individual Assignment Public Relations Ethics Comic Strip NEW
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COM 352 Week 5 Individual Assignment Public Relations Ethics Comic Strip NEW
Select an organization with which you are familiar from the University Library or the Internet.
Create a comic strip, using a Microsoft® PowerPoint® presentation and clip art from the Internet, in which you include scenarios that compare and contrast the responsibilities and potential conflicts of public relations practitioners.
Prepare a 350-word summary, in addition to your comic strip, in which you compare and contrast the responsibilities and potential conflicts of the public relations practitioner in the comic strip you created.
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UOP COM 352 Week 5 Learning Team Assignment Community Relations and Reputation Management NEW
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COM 352 Week 5 Learning Team Assignment Community Relations and Reputation Management NEW
Review The Rise and Fall and Rise of Queen Martha case study in Ch. 4 of The Practice of Public Relations. In your Learning Team, consider how you might answer the questions at the end of the case study.
Describe the conflict that exists between corporate social responsibility and reputation management in this scenario.
Explain how a public relations practitioner might balance these conflicts.
Do you think Martha Stewart’s public relations department handled the crisis well? Explain.
How do you think Martha Stewart’s company will approach ethical decision making in the future? Explain.
Identify strategies public relations practitioners might use to make ethical decisions in any organization.
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