COM 302 Entire Course New Flashcards
COM 302 Entire Course NEW
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COM 302 Entire Course NEW
COM 302 Week 1 Individual Assignment Marketing Communications Process
COM 302 Week 2 Learning Team Assignment Advertising Media Mix
COM 302 Week 2 Individual Assignment Sales Promotion and Advertising
COM 302 Week 3 Learning Team Assignment Building New Brands
COM 302 Week 4 Learning Team Assignment Direct Marketing
COM 302 Week 5 Individual Assignment Internet Based Marketing Blog
COM 302 Week 5 Learning Team Assignment Social and Ethical Aspects of Advertising and Promotion
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COM 302 Week 1 Individual Assignment Marketing Communications Process NEW
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COM 302 Week 1 Individual Assignment Marketing Communications Process NEW
Resources: Ch. 1 & 5 of Advertising and Promotion and the University Library
Write a 750- to 1,050-word paper in which you examine marketing communications produced by an organization.
Select one of the following organizations to use for this assignment: Google, Disney, McDonalds, AT&T, Sprint, Toyota, L’Oréal Paris, or Procter & Gamble.
Review information at the selected organization’s website and information about the organization in the University Library.
Describe how your selected organization exhibits effective marketing communications and how it exhibits integrated marketing communications.
Provide specific examples of how your selected organization uses essential components of the promotional mix: advertising, sales promotion, public relations, personal selling, and direct marketing.
Cite at least two references other than the course texts.
Format your paper consistent with APA guidelines.
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COM 302 Week 2 Individual Assignment Sales Promotion and Advertising NEW
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COM 302 Week 2 Individual Assignment Sales Promotion and Advertising NEW
Resource: Ch. 16 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Select a company to research that is different from the one you selected in Week One but that competes in the same industry. For this assignment, you will compare this company to the one selected in Week One.
Prepare an 8- to 10-slide Microsoft® PowerPoint® presentation comparing the sales promotions and advertisements of your two selected companies.
Answer the following questions in your presentation:
How do the two selected companies’ sales promotions and advertising compare?
How do you think sales promotion is coordinated with advertising in these companies?
What is the comparative role of the consumer sales promotion programs and objectives in marketing communications between the two selected companies?
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COM 302 Week 2 Learning Team Assignment Advertising Media Mix NEW
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COM 302 Week 2 Learning Team Assignment Advertising Media Mix NEW
Resources: Ch. 12 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications; Ch. 13 of Advertising and Promotion
Review the sample entry in the matrix.
Complete the University of Phoenix Material: Advertising Media Matrix by addressing the following:
Compare and contrast types and functions of various print, broadcast, and support media.
Cite specific examples from each type of advertising media.
Describe advantages and disadvantages of each type of media in your matrix.
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COM 302 Week 3 Learning Team Assignment Building New Brands NEW
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COM 302 Week 3 Learning Team Assignment Building New Brands NEW
Resources: Ch. 17 of Advertising and Promotion; Ch. 3 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communication; and the Center for Writing Excellence
Consider that one possible way of using public relations (PR) is to introduce a new product with little or no advertising.
Imagine that you are a PR consultant for a large corporation that plans to launch a new brand the firm’s executives think will become as well known as world-class brands in the same industry.
Select a new brand that might be launched by this corporation.
Review the Sample Executive Summary under the Samples heading in the Tutorials & Guides section of the Center for Writing Excellence.
Write a 350- to 700-word executive summary to the CEO of the corporation for which you are consulting that addresses the following points:
The role of PR in the marketing communications industry
How high-visibility brands become well known, using one of the organizations listed in the Week Three assignment as an example
How you, as a consultant, might use marketing communications to introduce the corporation’s new brand
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COM 302 Week 5 Individual Assignment Internet Based Marketing Blog NEW
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COM 302 Week 5 Individual Assignment Internet Based Marketing Blog NEW
Resources: University of Phoenix Material: Writing a Blog and Ch. 15 & 22 of Advertising and Promotion
Visit the websites of three of the following companies: Kimberly-Clark, Snapple, Disney, BMW, Chrysler, Colgate-Palmolive, H-E-B, or Universal Studios.
Select one of the websites for this assignment.
Write a blog about the selected website in which you answer the following questions:
What are the general advantages and disadvantages of using Internet-based marketing communications?
Which general factors are essential for a website to be effective in terms of marketing communications practices and strategies?
Which of these factors does the selected company use? How does it use them? Does it use them effectively?
How does the website promote two-way communication between the company and the customer?
How does the website gather information on the customer?
How might interactions on the website between the consumer and the company be improved?
Imagine what readers of your blog might say about your original entries.
Write three responses to the blog entry as though you were three different readers commenting on your entry.
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COM 302 Week 5 Learning Team Assignment Social and Ethical Aspects of Advertising and Promotion NEW
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COM 302 Week 5 Learning Team Assignment Social and Ethical Aspects of Advertising and Promotion NEW
Resources: Ch. 22 of Advertising and Promotion and the University Library
Debate one of the following social or ethical issues:
Advertising is informative. vs Advertising is manipulative.
Advertising creates and perpetuates stereotypes.
Advertising creates images that consumers can relate to.
Marketing is essential to familiarize consumers with useful products and services.
Marketing is unnecessary because consumers do not believe advertisements.
Outdoor advertising is an effective means of promoting products and services.
Outdoor advertising pollutes the environment.
Advertising aimed at children helps them develop important consumer-socialization skills.
Advertising aimed at children is unethical.
Advertising is based on the exercise of free will.
Advertising encourages thoughtless consumption.
Research your topic using the Opposing Viewpoints in Context database, available in the Specialized Resources section of the University Library.
Include a defense of the pro position and arguments for the con position as well as counterarguments and closing rebuttals for both positions
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