Collins and Porras Flashcards
what are the elements of the core ideology
core values and core purpose
what are the elements of the envisioned future
BHAG and vivid description of what it will be like
what is core ideology
enduring character of an organization, a consistent identity that transcends product or market like cycles, technological breakthroughs, management fads, and individual leaders
what is core values
essential and enduring tenets; small set of timeless guiding principles; beliefs about what is important
what are the characteristics of core values
- not more than 3 -5
- must stand the test of time
- require no external justification
- have intrinsic value to those inside the organization
what is the core purpose
the organizations reason for being; people’s idealistic motivations for doing the company’s work; capture the soul of the organization
what are the characteristics of the core purpose
- generic
- 100 year test
- can never be fulfilled
- 5 whys to get it right
what are the 5 why’s
to find the core purpose of the organization
what question are we asking when doing the 5 whys
what is the core purpose of the organization?
what is the core ideology
description of what the organization stands for
what does BHAG stand for
big, hairy, audacious goals
how long are BHAGs envisioned for
10-30 years
what is the vivid description
vibrant, engaging and specific description of what it will be like to achieve teh BHAG
