Barney Flashcards
What is the framework for barney
VRIO
tangible resources
financial, physical, technological, organizational
intangible resources
human, innovation and creativity, reputation
capabilities
firm’s competences or skills the firm employs to transfer inputs and outputs
What are the questions of the VRIO
the question of value, rareness, imitability, organization
if the firm’s resources are not valuable
competitive disadvantage
if the firms resources are valuable but not rare
competitive parity or equality
if the firms resources are valuable, rare but imitable
temporary competitive advantage
if the firms resources are valuable, rare, costly to imitate and organized
sustained competitive advantage