cognitive processing and SIT and SCT Flashcards
what factor influences our decision-making behavior?
We often don’t have enough past experience or knowledge to make a well-informed decision.
B. We often are not motivated to change past behaviors.
C. Decision-making takes too much cognitive energy, so we make the easiest choices.
bottom up processing
sensory info, comes from interactions com enviroment
top down pocessing
pre-stored info in memory
we have cognitve
misers since we get so much info each day, this helps us deal with it (dont know, dont care)
script
pattern of behavior which is learned through enviroment and developed within culture contex (not universal)
sereal reproduction
A reads, tells to B
B tells to C
and so on
repeated reproduction
tell to A,
asks A to repeat over various occasion
memory processing stages
- encoding- transforming sensory into to memory
- storage- creating biological trace of encoded info in memory, then either consolidated or lost
- retrieval- using stored info for thinking, problem solving ajnd decision making
a lot of behaviur is determined by
social comparison
behaviour can be B
bidirectional
group affects individual, individual affects group
because humans are social animals, it is thought they have
a social and group self, and this will depend on location and people (SIT)
SOCIAL IDENTITY THEORY
predicts people have many versions of themselves
through:
SOcial ctorgrisation- similar characteristics, in/out groups
social comparison
tendency of people to use group memberhship for self esteem
SOCIAL COGNITIVE THEORY ASSUMES
HUMANS LEARN THROUGH IBSERVATIOAL BEHAVUIOUR
parts in SOCIAL COGNITIVE THEORY
Attention- paying attention to model (attractivness and authority matter)
Retention- remember behaviour observed
Motivation- outcome expectancy (what happens if behaviour is replicated, vicarious reinforcement
potential- physicaly/mentally being able to replicate behaviour
it is easier to replicte behaviour if
model always acts the same
if we identify with the model (they are like us)
and liking the model