cognitive processing and SIT and SCT Flashcards

1
Q

what factor influences our decision-making behavior?

A

We often don’t have enough past experience or knowledge to make a well-informed decision.

B. We often are not motivated to change past behaviors.

C. Decision-making takes too much cognitive energy, so we make the easiest choices.

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2
Q

bottom up processing

A

sensory info, comes from interactions com enviroment

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3
Q

top down pocessing

A

pre-stored info in memory

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4
Q

we have cognitve

A

misers since we get so much info each day, this helps us deal with it (dont know, dont care)

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5
Q

script

A

pattern of behavior which is learned through enviroment and developed within culture contex (not universal)

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6
Q

sereal reproduction

A

A reads, tells to B
B tells to C

and so on

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7
Q

repeated reproduction

A

tell to A,

asks A to repeat over various occasion

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8
Q

memory processing stages

A
  1. encoding- transforming sensory into to memory
  2. storage- creating biological trace of encoded info in memory, then either consolidated or lost
  3. retrieval- using stored info for thinking, problem solving ajnd decision making
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9
Q

a lot of behaviur is determined by

A

social comparison

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10
Q

behaviour can be B

A

bidirectional

group affects individual, individual affects group

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11
Q

because humans are social animals, it is thought they have

A

a social and group self, and this will depend on location and people (SIT)

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12
Q

SOCIAL IDENTITY THEORY

A

predicts people have many versions of themselves

through:

SOcial ctorgrisation- similar characteristics, in/out groups

social comparison

tendency of people to use group memberhship for self esteem

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13
Q

SOCIAL COGNITIVE THEORY ASSUMES

A

HUMANS LEARN THROUGH IBSERVATIOAL BEHAVUIOUR

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14
Q

parts in SOCIAL COGNITIVE THEORY

A

Attention- paying attention to model (attractivness and authority matter)

Retention- remember behaviour observed

Motivation- outcome expectancy (what happens if behaviour is replicated, vicarious reinforcement

potential- physicaly/mentally being able to replicate behaviour

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15
Q

it is easier to replicte behaviour if

A

model always acts the same

if we identify with the model (they are like us)

and liking the model

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