#1 the sociocultural approach, from key terms booklet Flashcards
what is the sociocultural approach
it is the approach which focuses on how enviroment and culture affect behaviour
social contex
the immediate physical and social settings of an individual, group or event
culture
norms and values which define a specific group
reciprocal determinism
releationship between individual and group is bidirectional, individual can affect group but group can also affect individual
social comparison
this determines a lot of our behaviour.
we look to others to determine how to behave
informative social influence
not sure of the rules/expectations so look to others, understand what tey are doing and act the same way
type of conformity, this is when we are ambiguous situations
jonh standing up in airport and all following
normative social influence
want to fit in so look to others to see how to behave to fit in
conform out of the need for social acceptance and approval
conformity
change in behaviour as result of real/immagiened group presure or norms as result of social comparison
adapt behaviour to fit in and be like others
event vs time vs point sampling
event: researcher takes note every time specific behaviour is noticed
time: researcher takes note of behaviour o fixed time scheduel
point: researcher takes note of behaviour in sequential manner, child a, b,c then a, ….
confederate
actor in psychological experiment who appears to be participant
social identiy theory
people dont just have 1 personal self
they have several social selves wich each correspond with group membership
humans feel the need to know who we are and our value in social contexts
salient
more aware of a particular social identity
social categorisation
process of classifying people into groups based on similar characteristics (age, nationality, occupation).
creates in and out groupsn
in and out groups
groups formed from cognitive process of social categorisation
in group favortitism
theory individuals are willing to give more awards to members of own groups
positive distinctiveness
we seek to achive positive self esteem by positivelely comparing our in group to an out group, making the in group seem better.
