Cognitive Approach

Question 0

What are the assumptions?

Answer 0

-Internal mental processes such as memory, thinking, reasoning, problem solving and language are important features in influencing behaviour

Question 1

What are the studies within the approach?

Answer 1

• Baren Cohen
• Loftus&Palmer
• Sauvage Rumbaugh

Question 2

What are the strengths?

Answer 2

• Favours the scientific method using lab exp= cause and effect
• Quantitative data= easier to compare and test for reliability
• Help explain behaviour and have practical applications in real life

Question 3

What are the weaknesses?

Answer 3

• lab exp= low in ecological v and higher demand characteristics
• tends to ignore social, motivational and emotional factors and assumes that man is rational
• mental processes are private and can be difficult to reveal in non-experimental research

Question 4

What is a similarity and difference between L&P and Baren Cohen?

Answer 4

SIMILARITY=

• both DV= test scores/answers
• low ecological v as lab exp

DIFFERENCE=

• L&P low population validity as students
• Baren Cohen= control group so higher

Question 5

What is a similarity and difference between L&P and Savage Rumbaugh?

Answer 5

SIMILARITY=
-concurrent validity

DIFFERENCE=

• Baren Cohen a lab exp so demand characteristics and low eco v
• Savage Rumbaugh a field exp

Question 6

What is a similarity and difference between Baren Cohen and Savage Rumbaugh?

Answer 6

SIMILARITY=
-formal standardised testing procedure

DIFFERENCE=

• Baren Cohen the IV is gender/condition of the PP
• Savage Rumbaugh= consistent use of PPs across 17 months