CLOA - how and why particular research methods are used in CLOA Flashcards
research methods used in CLOA
- experimental studies (using scientific method)
- neurophysiological studies (e.g. brain imaging)
- other methods: computer modelling of cognitive theories
experimental studies
- manipulates the IV to test its effect on a DV
- used because they show clear causation between variables
- thus showing clear cause-effect
- can easily isolate cognitive processes b.c. well-controlled study
example of a typical experimental study
Glanzer and Cunitz (1966)
- participants were given list of words to memorize
- were tested on recall
evaluation of typical experimental studies
- high internal validity
- low ecological validity
- informed consent should always be sought
- some experimental studies have greater ethical issues (e.g. Loftus et al., 1987) as they are potentially upsetting
neurophysiological studies
i. e. correlational studies
- uses observational method
- allows researchers to link cognitive processes to neurological structures
- helps to understand where cognitive processes are located
- thus findings can be generalized to real life situations
example of a typical neurophysiological study
Maguire et al. (2000)
- used MRI scans to compare the size of the hippocampus between experienced taxi drivers and regular people
evaluation of typical neurophysiological studies
Evaluation of neurophysiological studies:
- the patterns established are correlations between psychological phenomena and neural activation
- furthermore, due to limitations of the nature of tech used, fMRI scans do not directly represent brain activity
- Purves et al (2008): fMRI scans are based on computer models that make complex (and often disputed) assumptions