Chpt 2 part 2 Global Business Enviroment

Question 1

Porter’s 5 forces - micro-environment (determines competition and attractiveness of market)

Answer 1

1) Competitive rivalry
2) Bargaining power of suppliers
3) Bargaining power of customers
4) Threat of new entrants
5) Threat of substitute products
+ (6th) Government

Question 2

Wilson & Gilligan - 3 roles of competitor analysis

Answer 2

1) understand competitive adv/disadv
2) Insights into competitor strategies
3) Basis future strategy for competitive advantages.

Question 3

Porter’s competitor analysis (4)

Answer 3

1) Strategy
2) Objectives
3) Assumptions about industry
4) Resources & capabilities

Question 4

Kotler - 4 Types of competitor

Answer 4

1) Industry (same product, diff sizes)
2) Brand (similar size)
3) Form (diff way doing same thing)
4) Generic (compete disposable income)

Question 5

Lynch - Innovative Competitive Strategies (3)

Answer 5

1) Technology
2) Joint Venture/strategic alliance
3) Rewrite rules of the game

Question 6

Coates - Environmental Scanning (3)

Answer 6

1) scientific, technical, social etc trends
2) define threats/opportunities
3) promote future orientation

Question 7

Porter - Competitive Advantage of Nations (The Diamond) (5)

Answer 7

1) Government
2) Strategy, structure & rivalry
3) Demand Conditions
4) Related & supporting industries
5) Factor Conditions

Question 8

BRIC

Answer 8

Brazil, Russia, India & China

Question 9

Globalisation

Answer 9

Interdependence due to tech

Question 10

Cox - Outsourcing 3 competence

Answer 10

1) Core - Don’t outsource
2) Complementary - outsource to trusted
3) Basic - outsource