Chpt 2 part 1 Global Business Enviroment Flashcards
LNGPEST
Also: PESTEL, STEEPLE, PESTELI, DEEPLIST
Local, National, Global, Political, Economic, Social, Technological
Ecological, Legal Technological, Industry Analysis (PESTELI) Ethical Demographic Information (DEEPLIST)
Fiscal Policy
Government spending, tax, borrowing
Monetary Policy
Interest rates, level of money.
Policies to reflate = growth (Monetary Policies)
Lower interest rates
Increase money supply
Quantitative Easing
Supply Side Policies
Increase efficiency & aggregate supply (LT growth)
Increases competition (deregulation)
Increase efficiency of labour
Encourage firms to invest
What is balance of payments?
Records financial transactions between imports & exports.
Current account = goods/services trade
Financial/Capital account = tracks capital flows in and out
Causes of Balance of Payments deficit (current account only) (3)
1) UK goods don’t offer value for money
2) Booming UK economy
3) £ is expensive (higher XR) so cheaper to import