Chapters 8 and 9 Test Flashcards
4 types of mediums
- television
- newspapers
- radios
- magazines
examples of television
CBS, NBC, ABC, CNN, PBS, Fox Network
examples of newspapers
new york times, washington post, chicago tribune, los angeles times, wall street journal, christian science monitor, use today
examples of radio
nbc, cos, mutual broadcasting system, npr
examples of magazines
times, newsweek, us news and world report, the nation, the new republic, the national review
how do the mass media help shape the public agenda
they have the power to get the public to focus on a certain issue
how do the mass media help shape political campaigns
it has made political campaigns more image conscious and less focused on complex policy debates
what is a medium
means of communication
(true/false) most of the information that americans have about politics comes from the mass media
true
(true/false) television replaced newspapers as the principal source of news in the united states during the 1930s
false
(true/false) in recent decades there has been a sharp decline in the number of daily newspapers published in the united states
true
which of the following sequences lists the major mass media from most impact to least
television, newspapers, radio, magazines
which of the following carried mostly political news in its early days
newspapers
the impact of the mass media on the public agenda can best be described as its ability to tell people
what issues to think about
what are the 6 factors that shape public opinion
- family
- schools
- mass media
- peer groups
- opinion leaders
- historic events
types of information communicated from family
values, how to behave, morals, religious ideologies
types of information communicated from the schools
how to get along with others, formal and informal ways of learning
types of information communicated from the mass media
politics, public polices; the media gives a platform for opinion leaders
types of information communicated from peer groups
reinforces one’s opinions or creates one’s opinions
types of information communicated from opinion leaders
communicate information that people can draw ideas form politics and social issues
types of information communicated from historic events
feelings on issues that arise out of events or experiences
what does it mean to say that “many publics exists exist in the united states”
many groups of people who weigh in on subjects
why are family and school particularly important in shaping people’s political views
family and schools shape people who are most impressionable in childhood
(true/false) the views of different generations are formed in part by the different historical events that occurred during their lifetimes
true
(true/false) each group with a distinct point of view on an issue of public policy can be considered a separate public with regard to that matter
true
which two groups have the strongest impact on political socialization in the united states
the family
an opinion leader is a person
whose views have more weight than the average person’s
what are public affairs
include politics, public issues, and the making of public politics - those events and issues that concern the people
what are mass media
include those means of communication that reach large, widely dispersed audiences (masses of people) simultaneously
what are interest groups
private organizations whose members share certain views and objectives and work to shape the making and the content of public policy
what are public opinion polls
devices that attempt to collect information by asking people questions
what are straw votes
polls that sought to read the public’s mind simply by asking the same question of a large number of people
what are samples
a representative slice of the total universe
what are random samples
(probability sample) a sample in which each member of the universe and each geographic area within it have a mathematically equal chance of being included
what are quota samples
a sample deliberately constructed to reflect several of the major characteristics of a given universe
what is public agenda
the societal problems that the nation’s political leaders and the general public agree need government attention