CHAPTER 9 How to Start from Scratch: The Seed Launch Flashcards
What significant event changed Tara and Dave Marino’s lives?
The loss of their young child
This event profoundly affected their outlook on life.
What was Dave Marino’s job situation before starting a business?
He had a great, secure job that paid him more than six figures.
What was Tara’s passion that she wanted to pursue?
Helping her friends live a more sensual life.
What tool did Tara use to launch her message to a bigger audience?
The Product Launch Formula.
What was Tara’s initial challenge in starting her business?
She was starting from scratch without a product or email list.
What is the Seed Launch?
A method to create a business from almost nothing.
How many people did Tara pull together for her Prelaunch?
About 200 people.
What was the name of the course Tara launched?
You’re Perfect.
How much did Tara make from her first Seed Launch?
Almost $3,000.
What materials did Tara promise to deliver in her program?
A series of six weekly teleseminars along with worksheets and templates.
What did Tara do with the feedback from her clients?
She used it to fine-tune the next call.
What two additional products did Tara create after her first training class?
- The Power of Sensuality
- The Beauty Formula.
How many email subscribers did Tara and Dave build up after their first launch?
1,000 email subscribers.
What was the revenue from Tara and Dave’s second launch?
Almost $12,000.
What were the revenues from their subsequent promotions?
- $90,000
- $190,000.
What did Dave do after their business became successful?
He quit his job.
Where did Tara and her family move after building their business?
The south of France.
What does the Seed Launch illustrate about starting a business?
It can grow from a small idea into a successful business.
What personal experience did the author share about starting over?
The abrupt end of a partnership that took most of his clients.
What niche did the author decide to focus on after his partnership ended?
Entrepreneurship and marketing.
What was the first step the author took to build his new business?
He decided to use a presentation at a marketing conference.
What was the name of the workshop the author created?
The Product Launch Workshop.
How many spots did the author sell at his first workshop?
Six spots.
What strategy did the author use to increase class size?
He invited entrepreneurial friends to join for free.
What was the total class size after inviting friends?
Just over 30 people.
What method did the author use to ensure he taught effectively?
He surveyed his students about their questions and needs.
What was the result of the author’s overdelivery in his course?
Terrific testimonials and successful case studies.
What is the key benefit of using the Seed Launch method?
It ensures the creation of a great product through client interaction.
What is the Seed Launch?
The Seed Launch is an ideal product launch method for those starting out without a list or product, focusing on knowledge- or learning-based products.
What is a key benefit of using the Seed Launch?
It provides an interactive process to build products based on client input, ensuring alignment with market needs.
What type of products does the Seed Launch not work for?
The Seed Launch does not work for physical widgets.
What is a micro-list in the context of a Seed Launch?
A micro-list is a small group of people (ideally 100 to 300) that you gather to engage with your product launch.
What is one way to build a micro-list?
By posting relevant content on social media platforms like Facebook, Twitter, and Instagram.
True or False: Smaller lists are generally more responsive than larger lists.
True.
What are hyper-responsives?
Hyper-responsives are individuals on your list who are highly engaged and eager to buy what you offer.
What is the ideal number of participants to aim for in a Seed Launch?
Aim for at least 30 participants to ensure interaction, though 60 is preferable.
Fill in the blank: The Seed Launch focuses on delivering a _______ that aligns with client needs.
[great product]
What should be the focus when explaining the benefits of your class during a Seed Launch?
The focus should be on the transformation or change that participants will experience.
What is the purpose of the Pre-Prelaunch in a Seed Launch?
To gather insights on market needs by asking the micro-list about their burning questions.
What should be done after delivering each class during a Seed Launch?
Send out a survey to gather feedback and questions for the next topic.
What is an ethical concern some people have about Seed Launches?
Whether it is ethical to sell a product that has not yet been created.
What is one argument for the ethics of a Seed Launch?
Many services require payment before delivery, such as tuition for classes or tickets for performances.
What is the end goal of conducting a Seed Launch?
To create a great product while learning about the market and preparing for a larger launch.
What can you do with the recordings from the Seed Launch classes?
They can be transcribed into written content, forming the basis of a book or online course.
What should you focus on after launching your product?
Getting strong results for your new clients.
Fill in the blank: The Seed Launch is about creating value for your clients and getting paid to conduct market _______.
[research]
What is the primary outcome of creating six audio recordings?
90 to 120 pages of written content
Each hour of content translates to about 15 to 20 printed pages.
What should you focus on after creating your product?
Getting new clients strong results
This helps in creating effective case studies.
What is a simple method to create case studies?
Interview clients about their results in a video conference
Case studies build out the product.
What are the key characteristics of a Seed Launch?
Simple, fast, flexible
It prepares for larger launches in the future.
What did the author feel about the first workshop’s success?
Felt like a winner
The attendees loved the training and achieved results.
What did the author do after the first workshop?
Re-created the material in a polished version
Included lessons learned and student case studies.
What was the financial outcome of the first-ever Product Launch Formula course launch?
More than $600,000 in sales in one week
This occurred in October 2005.
What significant achievement did the original edition of the book accomplish?
Became a New York Times #1 bestseller
This happened two weeks after its release.
What does the author emphasize about starting a new product in a new market?
Starting from scratch with no existing list
The Seed Launch is how the author began in the new market.
What was the author’s secret weapon for a successful launch in a new market?
The enormous power of the JV Launch
This strategy contributed to the initial $600,000 launch.
