CHAPTER 16 A Recipe for a Big Life Flashcards
What degree did the author graduate with from Michigan State University?
Business degree
Which city did the author move to after graduation?
Tempe, Arizona
How long did it take the author to drive from Michigan to Arizona?
Four days
What town did the author stay in on the way to Arizona?
Durango, Colorado
What was the author’s initial reaction to the idea of living in Durango?
Ludicrous idea
What pattern did the author feel was set for their life?
Go to college, find a good job, work at that job for the rest of life
What strong desire did the author have since childhood?
To own a business
What did the author realize about their fit in the corporate world?
Didn’t fit in; was a round peg in a square hole
What significant life change did the author make after leaving the corporate world?
Became a stay-at-home dad
How long ago did the author and their family move to Durango?
20 years ago
What type of business does the author operate?
100 percent online business
What geographic constraints does the author’s business have?
None; can work anywhere with Internet
What activities does the author enjoy in Durango?
Skiing, mountain biking, river trips
What was the author’s first step in building a business?
Creating an ideal life vision
What did the author do after creating their vision for the future?
Wrote it down
What does the author suggest you include in your ideal life vision?
Income, lifestyle, relationships, material things, travel experiences
True or False: The author believes there is a right or wrong way to create your ideal vision.
False
What is one key element for success according to the author?
Creating value and getting paid for it
What skill does the author consider the most important for business success?
The ability to market and sell
What concept from Stephen Covey does the author reference?
Sharpen the saw
What analogy does the author use to emphasize self-care?
A million-dollar racehorse
What are some activities the author suggests for maintaining well-being?
Healthy eating, enough sleep, exercise, meditation
What does the author mean by ‘the Himalayas’ in entrepreneurship?
The highs and lows in business are more extreme
What should entrepreneurs do to manage their mental states during tough times?
Have a list of activities that uplift them
What is one activity the author lists that helps improve their state?
Exercise
Fill in the blank: The greatest investment you will ever make is the investment in your _______.
Business skills
What is the author’s perspective on the security of a paycheck?
There is no longer any security in a paycheck
What did the author discover about their vision list after a couple of years?
They achieved nearly every goal on it
What is the top method for improving one’s state quickly?
Exercise
Getting heart rate up, especially outdoors, is highly effective.
What is a simple meditation technique mentioned?
Close your eyes and focus on your breath for five to twenty minutes.
What are some activities that can lift one’s mood?
- Get outside in nature
- Have an adventure (e.g., mountain biking, skiing, hiking)
- Serve or give to others
- Be grateful for your blessings
What does staying in your genius zone involve?
Focusing on what you do best and hiring others for tasks outside your strengths.
What is the most scarce resource mentioned?
Focus.
What should you avoid doing first thing in the morning?
Checking your phone or email.
How can you improve your client relationships?
By selecting clients you love working with and changing your business or marketing if necessary.
What is the significance of hiring high-quality team members?
Hiring ‘stars’ who are in the top 1% of skill sets simplifies your life and reduces drama.
What important word should successful people learn to use?
No.
What does the term ‘Abundance Juice’ refer to?
The choice between an abundance-based mindset and a scarcity-based mindset.
What impact does adopting an abundance mindset have?
- Greater happiness
- Faster business growth
- Attracting better clients and partners
- Positive impact on the world
How can building a platform benefit charitable causes?
It allows for significant fundraising and support for causes you care about.
What can you achieve by leveraging your platform?
Generate attention and funding for causes you believe in.
What is a key outcome of using the Product Launch Formula?
Creating numerous success stories in business.
Fill in the blank: The concept of Unique Ability is also known as your _______.
Genius zone.
True or False: You should spend time on tasks that are difficult for you.
False.
What should one do if they want different clients?
Change your business, product, messaging, or marketing.
What is the benefit of working with clients in a mastermind group?
They energize and motivate you to be your best self.
What happens if you say yes to every opportunity?
You close the door on different opportunities.
What was the author’s initial approach to building their business?
They tried to do everything by themselves for the first ten years.
What is the result of working outside your genius zone?
Spending time on tasks you shouldn’t be working on.
What does the author suggest about the nature of building a team?
It makes life more complicated but is necessary for growth.
What should you do if you encounter someone asking for help in your industry?
Consider sharing knowledge and fostering cooperation.
What was the author’s experience with Frank Collar?
Cooperation led to mutual success despite being competitors.
What is the importance of being selective with your time and energy?
It helps you stay aligned with your goals and vision.
What is the significance of the platform built in business?
It allows for generating attention and focus on causes that are important to you.
How much has the author raised for nonprofits?
More than a million dollars for two nonprofits and $100,000 or more for others.
What does the author believe is the best business-building system in the last decade?
Product Launch Formula.
What is required to create a successful business and a fulfilling life?
Intentionality in business building and life creation.
Who is Sebastien Night?
An entrepreneur from Guadeloupe known as ‘the French Marketer’.
What market did Sebastien initially enter?
The French ‘dating advice’ market.
What transition did Sebastien make in his business?
He transitioned to teaching French-speaking people how to build their online businesses.
What lifestyle achievement did Sebastien fulfill during his travels?
He danced and traveled around the world with his fiancée, Cecile.
How long was Sebastien’s trip around the world?
Six months.
How often did Sebastien work during his trip?
One day per week.
What financed Sebastien’s entire trip?
One of his launches.
What significant life event occurred during Sebastien’s trip in India?
He proposed to Cecile.
What does Sebastien consider the most exciting part of his success?
His friends and family following his example to create their own businesses.
Fill in the blank: ‘Building a successful business will not automatically lead to a _______ and fulfilled life.’
[happy]
True or False: Sebastien has only one wedding planned.
False.
What website can you visit to see Sebastien’s case study?
thelaunchbook.com/sebastien
