CHAPTER 6 The Shot across the Bow: Your Pre-Prelaunch Flashcards
What is the Pre-Prelaunch Sequence?
The Pre-Prelaunch Sequence is the initial phase where prospects get an inkling that something is coming.
Why is the Pre-Prelaunch important?
It helps activate your tribe, tests market interest, surfaces potential objections, and gathers information for finalizing the product offer.
What does ‘shot across the bow’ mean in the context of Pre-Prelaunch?
It refers to grabbing the market’s attention without overtly trying to sell anything.
What is a common tool used in the Pre-Prelaunch?
A simple email is commonly used.
What is the role of curiosity in the Pre-Prelaunch?
Curiosity engages prospects and keeps them interested throughout the launch.
How can you make the Pre-Prelaunch collaborative?
By engaging prospects and soliciting their input in creating the product.
What is a ‘crushing offer’?
A compelling product offer that significantly contributes to a successful launch.
What is the first question to consider during Pre-Prelaunch?
How can I let people know something is coming without having it feel like I’m trying to sell them something?
True or False: The Pre-Prelaunch should feel like a sales pitch.
False.
How can humor be used in the Pre-Prelaunch?
Humor resets attention and keeps prospects engaged.
What is one way to stand out in a crowded market?
Do things differently from how competitors do them.
Fill in the blank: The Pre-Prelaunch is the stage where you ______ your market’s objections.
discover
What is the purpose of engaging in a conversation with prospects?
To create a marketing dialogue instead of a monologue.
What should you avoid during the Pre-Prelaunch?
Using corporate speak that can disengage prospects.
What is the last question to consider for a successful Pre-Prelaunch?
How can this naturally lead into my Prelaunch Sequence?
What was the main purpose of the example email shared in the text?
To solicit feedback from readers about the upcoming product.
What is a key aspect of the survey mentioned in the example?
Asking for the top two questions about the product topic.
Fill in the blank: The Pre-Prelaunch Sequence should tie seamlessly into the ______ Sequence.
Prelaunch
Why is it important to know the market’s objections before launching?
To address and overcome those objections during the launch.
What is the significance of the phrase ‘long-awaited’ in the Pre-Prelaunch?
It builds anticipation and curiosity among prospects.
How can you tease curiosity during the Pre-Prelaunch?
By hinting at upcoming details without revealing too much.
What psychological principle is at play when asking for feedback?
Reciprocity, as people support what they help create.
What is the key psychological principle mentioned that encourages people to support a product?
People support that which they help create.
This principle is rooted in the idea of ownership and involvement.
How does the author engage the reciprocity mental trigger in the product creation process?
By asking for feedback from readers, thereby giving them attention.
This builds a sense of reciprocity as readers feel valued.
What method did the author use to uncover potential objections to the product?
By asking readers to indicate their ‘top two questions’ in a survey.
This approach allows readers to express their concerns without labeling them as objections.
What is the importance of avoiding ‘corporate speak’ in communication with prospects?
It helps to engage prospects and initiates a conversation.
Informal language makes communication feel more personal and relatable.
What strategy did the author use to make the product launch fun and engaging?
By letting readers in on the creative process before the public announcement.
This creates intrigue and excitement among the audience.
How does soliciting feedback from readers help the author stand out in a crowded market?
It allows readers to feel part of the creation process, fostering support for the launch.
This involvement can create a loyal customer base.
What type of questions should be included in a survey to gather market insights effectively?
A mix of multiple-choice questions and essay questions.
Multiple-choice questions yield higher response rates, while essay questions provide deeper insights.
What does the saying ‘You want to enter the conversation that’s already taking place in your prospect’s mind’ imply?
It suggests that understanding prospects’ thoughts helps tailor marketing messages effectively.
This approach enhances relevance and connection.
How can the author refine their exact offer during the launch process?
By gathering ongoing feedback and data throughout the Pre-Prelaunch and Prelaunch phases.
This allows for adjustments based on audience needs and preferences.
What was the outcome of the author’s first product launch?
$110,000 in sales within a week without affiliates or outside sales.
This demonstrates the effectiveness of the Prelaunch strategies employed.
What was the author’s emotional state before launching the product?
Tense and anxious while waiting for the launch to begin.
This reflects the common nerves associated with launching a new product.
What was the total sales amount generated in the first hour of the launch?
$27,000 in orders.
This indicates a strong initial response from the audience.
Fill in the blank: The Pre-Prelaunch is a combination of simplicity and _______.
power.
This emphasizes the effectiveness of straightforward strategies.
What technique does the author recommend for a first Pre-Prelaunch?
The ‘Top Two Questions Survey’ technique.
This method allows for market engagement and insight gathering.
