0 - PREFACE TO THE UPDATED EDITION Flashcards
What is the primary focus of the book LAUNCH?
Launching products and growing businesses, creating a movement, making an impact, and delivering value.
Who is the author of LAUNCH?
Jeff Walker.
What does Daniel G. Amen, M.D. claim about LAUNCH?
It’s a recipe book for bringing products, businesses, or movements into the world.
How did Brendon Burchard use Jeff Walker’s methodologies?
To launch five brands, each hitting one million dollars in revenue in less than 12 months.
What does Marie Forleo emphasize about LAUNCH?
It delivers smart strategy for modern marketing success.
What does Mike Michalowicz say about LAUNCH?
It’s a how-to guide for persuasive marketing delivered with integrity.
What is a key takeaway from Reid Tracy’s perspective on LAUNCH?
It’s a must-read for anyone trying to influence and change lives positively.
What does Dan Sullivan highlight about business in relation to LAUNCH?
Business is a succession of launches, and mastering the launch is crucial for success.
What does Darren Hardy say about the launch process?
It can be transformed into moments of celebration and success with the right strategies.
What does Michael Hyatt claim about LAUNCH?
It provides a proven strategy, real-world examples, and step-by-step instructions.
What is Sonia Simone’s opinion on LAUNCH?
It’s a serious, practical guide for real-world business owners.
What does Brian Kurtz say LAUNCH chronicles?
The life of an entrepreneur worth emulating.
What significant transformation did Vishen Lakhiani experience using LAUNCH?
His businesses generated incredible cash flow and demand on launch day.
What is the Seed Launch mentioned in LAUNCH?
The initial phase where you start completely from scratch.
What do Joe Polish and Dean Jackson say about Jeff Walker’s formula?
It makes success more probable and possible.
What does Randy Gage claim about LAUNCH?
It maps out how to successfully market any product or service online.
What is the unique aspect of the updated edition of LAUNCH?
Chapters on social media, Live Launches, and using paid traffic.
What remains unchanged in the updated edition of LAUNCH?
The core formula for launching products.
What psychological aspect does the LAUNCH formula rely on?
Human psychology that has been part of us for thousands of years.
What example does Tiffany Aliche provide about her success?
She launched her online school and grossed $560k in launch week.
What does Jeff Walker emphasize about the work involved in launching?
Launching is a lot of work and not easy.
What does John Carlton say about the early days of Web marketing?
It was chaotic, lacking a simple way to introduce products and close sales.
How does David Bach view LAUNCH?
He considers it essential for anyone launching a book.
True or False: LAUNCH is solely focused on making money quickly.
False.
What is the main prediction about the formula discussed in the text?
The formula will still work in the future because it uses strategies rooted in how our brains function.
What significant achievement did Tiffany accomplish with the knowledge from this book?
She built an eight-figure business with more than $10 million in annual sales.
What is the contrast presented between Tiffany’s review and the one-star review?
Tiffany’s review praises the book, while the one-star review claims it is useless and lacks valuable information.
What factor is suggested to contribute to the difference in outcomes between successful and unsuccessful readers?
The reader’s willingness to suspend disbelief and get to work.
What promise does the author make about the book’s content?
It will build your business fast, regardless of your current business status.
What are the potential outcomes of applying the formula mentioned in the text?
- Launching like Apple or Hollywood studios
- Creating countdown excitement among prospective customers
- Eliminating competition through powerful market positioning
How long has the author been developing the Product Launch Formula?
Since 1996.
What does the author claim about the nature of the teachings in the book?
Everything is based on real-world results, not theory.
What is emphasized as a source of learning in the author’s experience?
The author’s own unsuccessful launches often provided the biggest learnings.
What is the author’s view on entrepreneurs?
They are the future of humanity, driving progress, creating jobs, and building real value.
What does the author believe about the current entrepreneurial environment?
It is the greatest time in history for entrepreneurial growth and opportunity.
What does the author clarify about the Product Launch Formula versus the PLF Coaching Program?
The book teaches the core of the Product Launch Formula, while the PLF Coaching Program is a high-end paid training program.
What is the author’s experience with selling products?
The author has sold tens of millions of dollars’ worth of products and his students have sold over a billion dollars’ worth.
Fill in the blank: This book is a recipe for getting more _______.
traction
True or False: The author claims that the formula is easy and requires no hard work.
False
What type of examples does the author provide in the book?
Real-world examples from students’ launches.
What is the main goal of the author regarding the readers of this book?
To help them get launched.
Where can readers access additional resources related to the book?
At the member site thelaunchbook.com/member.
What is the author’s approach to teaching in this book?
Teaching from (and by) example.
