CHAPTER 17 It’s Your Time to Launch Flashcards
What is the Product Launch Formula (PLF)?
A proven formula for launching products successfully, which has generated over a billion dollars in sales across various markets.
What was predicted about the future of launches shortly after the release of PLF in 2005?
Some predicted the ‘death of launches,’ believing the model would collapse under its own weight.
What does the phrase ‘tactics come and go, strategy is forever’ imply?
While tactics may change over time, the underlying strategy remains constant and effective.
List some tools and tactics that have evolved since the inception of PLF.
- Online video
- Live online broadcasts
- Blogs
- Launch pages
- Social media
- Webinars
Fill in the blank: _______ will never go out of style in marketing.
[Creating a close connection with your prospect]
What was the initial product that inspired the author to pursue an online business?
Turn Your Computer into a Money Machine
What significant action did the author take after receiving the advertisement?
He filled out the order form and mailed it off.
What was the primary content of the product received by the author?
Basics of direct marketing for information products.
What was the financial situation of the author before purchasing the product?
Struggling to support a family of four on a single paycheck.
What is one measure of success in business mentioned in the text?
Volume of sales.
Who is Franz Weisbauer and what did he achieve?
A doctor who launched an online training platform that grew to 10 times its pre-PLF level after relaunching using PLF.
What advice does the author give for the first launch?
Expect to make mistakes and learn a lot.
What is the significance of the ‘Circle of Awesome’?
A system of rotating among Seed Launch, Internal Launch, and JV Launch to build results.
What does ‘cold traffic’ refer to?
Advertising to people who do not know you.
What is a Call to Action (CTA)?
A request made to your prospect to take some type of action.
Define ‘conversion’ in the context of marketing.
The event where a prospect takes action based on marketing, such as subscribing or making a purchase.
What is a ‘Cart Week’?
The period when your launch offer is open and you’re taking orders, typically lasting four to seven days.
True or False: The PLF model has remained effective despite predictions of its decline.
True.
What does the author encourage readers to do after learning about PLF?
Start building their list and tap into online resources.
Fill in the blank: The author emphasizes that _______ is a key aspect of successful launches.
[Building anticipation for an event]
What is Cold Traffic?
A paid traffic strategy advertising to people who do not know you
Opposite of warm traffic, which targets people already on your email list or social media.
Define Conversion.
The event where your prospect takes action based on your marketing, such as subscribing or making a purchase.
What is Conversion Rate?
The percentage of visitors who take a specific action, such as becoming email subscribers or making a purchase.
What does ‘Creative’ refer to in advertising?
The material or copy in an ad.
What is an Email Service Provider (ESP)?
A service for hosting and sending email to your email list.
What does FAQ stand for?
Frequently Asked Question.
What is an Internal Launch?
A launch to your email list without outside JV Partners or affiliates.
Define Joint Venture Partner (JV Partner).
Almost synonymous with Affiliate Partner, implying a closer working relationship.
What is a JV Launch?
A launch driven primarily by Affiliates and Joint Venture Partners sending traffic into your launch sequence.
What is Launch Conversation?
The interaction between you and your prospects during your Prelaunch Sequence.
What is a Launch List?
The email list you build during your Prelaunch Sequence.
Define Launch Sequence.
Your overall launch, including Prelaunch Content and Open Cart.
What is a Lead Magnet?
Something offered to website visitors in exchange for their email address.
What does ‘List’ refer to in marketing?
Your database of people you’ll be marketing to, primarily focusing on email lists.
What is a Live Broadcast?
A video feed over the Internet that happens in real time.
Define Natural Search Traffic.
Visitors who come to your site through search engine listings.
What is a Sales Objection?
Concerns a prospect has about a possible purchase that need to be addressed before making a sale.
What is an Offer?
What you’re promoting to your prospects, including deliverables, price, payment terms, and guarantee.
Define Open Cart.
The time when you release your product for sale.
What is an Order Page?
The page where prospects make their purchase by supplying contact and payment details.
What is Paid Search?
Paid placement at or near the top of a search engine’s rankings.
What does PLF stand for?
Product Launch Formula.
What is Prelaunch Content (PLC)?
The material released during your Prelaunch Sequence in various formats.
Define Prospect.
Someone on your list or looking at your marketing but hasn’t bought yet.
What is Return on Ad Spend (ROAS)?
A calculation of the effectiveness of your advertising.
What is the Scarcity Phase?
The period near the end of your launch when the scarcity mental trigger comes into effect.
What is a Sales Letter?
A written message that makes the offer for a product.
What is a Sales Page?
The web page that hosts your Sales Letter or Sales Video.
What is a Seed Launch?
A simple PLF-style launch primarily used if you don’t have a product or list.
What is a Squeeze Page?
A simple page with a subscription form for your list.
What is a Sub-list?
A list that is a subset of your total list.
Define Teleseminar.
A phone call where the host presents to a large number of people.
What is Warm Traffic?
A paid traffic strategy advertising to people already on your email list or following you on social media.
What is a Web Host?
A service that stores all the pages for your website and makes them available on the Internet.
What is a Webinar?
Similar to a teleseminar but presented over the web.
