CHAPTER 1 From Stay-at-Home Dad to Six Figures in Seven Days Flashcards
What was the author’s emotional state before clicking the button to launch his product?
Terrified and desperate for a change
The author had months of planning and years of hopes and dreams riding on that click.
What significant event triggered the author’s journey into entrepreneurship?
His wife, Mary, came home in tears from work
Mary was overwhelmed by the pressure of supporting their family.
What term was used to describe the author’s role at home?
Stay-at-home dad
The politically correct term is ‘primary care provider’.
Why did the author leave his corporate job?
He felt like a corporate failure and didn’t fit in the corporate world.
What was the author’s first product related to?
The stock market
It was an upgraded version of his newsletter about market predictions.
How much did the author earn by the end of his first week after launching the product?
Over $34,000
This amount was almost as much as he made in an entire year at his corporate job.
What did the author mean by ‘go ahead and quit your day job’?
Encouragement to take the leap into entrepreneurship.
What was the author’s perspective on getting rich quickly?
This is not a get-rich-quick book.
What is the formula behind the author’s success?
A systematic approach to creating and growing a business.
What major change has occurred in the business world according to the author?
The Internet has made starting and running a business easier, faster, and cheaper than ever.
What is the significance of the Product Launch Formula?
It revolutionized the way of marketing and launching products.
What was the author’s business growth after the first successful launch?
His launches improved, leading to sales of over $106,000 in seven days.
Fill in the blank: The author’s business started with a _______.
[successful launch]
True or False: The author had extensive marketing experience before starting his online business.
False
He had zero sales training and no marketing skills before starting.
What did the author realize at the marketing seminar in Dallas?
He had invented a new way of marketing.
What lifestyle change did the author and his family experience after his business success?
Mary was able to quit her job and stay home with the kids.
What was the author’s first online business year?
1996
This was during the Internet’s early development phase.
What is the Product Launch Formula?
A new approach to marketing that focuses on launching products effectively.
Who is John Reese?
An Internet marketing expert who utilized the Product Launch Formula for successful launches.
What was the sales result of John Reese’s first launch using the Product Launch Formula?
$450,000 in sales.
What was the sales result of John Reese’s second launch using the Product Launch Formula?
$1,080,000 in sales in just 24 hours.
What significant event took place on October 21, 2005?
The launch of the Product Launch Formula training course.
How much did the author sell in the first week of their launch?
Over $600,000.
What has the Product Launch Formula evolved into over the years?
A complete coaching program.
