CHAPTER 12 Using Social Media in Your Launch Flashcards
What is a constant in the social media world?
Change
Why is social media considered a fantastic tool for businesses?
It helps in building presence and attracting prospects
What should you focus on regarding social media platforms for your business?
Choosing platforms that fit particular niches and demographics
What is the potential downside of using social media for business?
It can be a minefield, leading to wasted time and money
What is the purpose of this chapter regarding social media?
To provide a roadmap for using social media effectively in business
What is the key to creating a great offer and launch?
Understanding the hopes, dreams, fears, and frustrations of your avatar
What does the term ‘avatar’ refer to in marketing?
The typical prospect in your target market
Fill in the blank: Social media allows you to find your _____ and attract them into your world.
people
What is a common mistake entrepreneurs make regarding their products?
Creating products they want to sell instead of offers people want to buy
True or False: Social media can help you get to know your ideal client.
True
What is essential for building authority and positioning online?
Publishing content regularly
What does ‘direct marketing’ mean in the context of online selling?
Marketing and selling products directly to consumers
Fill in the blank: Building your brand online involves developing your _____ and positioning.
reputation
What is the primary way to build positioning in your market?
Publishing content
What did Cathy Hay specialize in?
Sewing replica corsets and dresses from the Victorian era
How much did Cathy’s recent launch generate?
Just under $750,000
What is the significance of community in online business according to the text?
It allows people with shared interests to connect and support each other
How did Cathy Hay initially build her following?
By interacting on forum sites and delivering value
What platforms does Cathy currently focus on for her business?
Instagram and YouTube
What is a benefit of using social media as a publishing platform?
Instant feedback on published content
Fill in the blank: To create a successful business, you need to crawl inside the head of your _____ .
avatar
What is the primary focus of Cathy in her online presence?
Delivering value in forums, primarily on Instagram and YouTube
How many followers does Cathy have on YouTube?
More than 110,000 followers
What is the cardinal rule for social media regarding email lists?
Use social media to build your email list, but do not host your list there
Why is it important to move followers from social media to an email list?
Social media platforms could shut down or change rules, risking the loss of your following
What is a lead magnet?
Something of value offered to followers in exchange for joining an email list
Fill in the blank: ‘When people are on a social platform, they like to stay there, and it’s in the best interest of the owners of that platform to keep people on it, so they often make it harder to get people to click away to another _______.’
site
What is one way to create interest for your email list on social media?
Feature your list builder in posts or create a hashtag around it
What does it mean to be ‘omnipresent’ in marketing?
Reaching your audience across multiple platforms simultaneously
What is the purpose of the Pre-Prelaunch phase?
Creating initial buzz and testing interest for your offer
What is a ‘shot across the bow’ in the context of a launch?
Talking about your upcoming offer without making a formal offer
What is one effective strategy to build anticipation during a launch?
Share behind-the-scenes content or ask for feedback on project elements
What is paid traffic?
Advertising on social media platforms to reach a broader audience
What is the benefit of using Facebook Groups during a launch?
Provides a space for followers to engage and discuss Prelaunch Content
How can you use your email list in conjunction with social media during a launch?
Consider both as one big platform to share content and updates
What is a suggested publishing schedule for an 11-day launch?
Daily releases of Prelaunch Content and social media posts about each release
What should you do if you release additional content during Open Cart?
Post updates to all social platforms and email your list
What is one of the key differences between social media and email marketing?
Social media allows for more frequent posting without fatiguing the audience
What is the significance of creating an email list?
It is your most valuable business asset
True or False: It is advisable to rely solely on social media for hosting your business.
False
Fill in the blank: ‘The principle of connecting with your audience remains the same, whether on _______ or _______.’
Facebook, Instagram
What is the benefit of having 100% overlap between your email list and social media following?
Increased chances of reaching your audience with your messages
What should you do to engage your audience during a launch?
Encourage comments, feedback, and discussions in your social media posts
What is the potential drawback of using social media for a launch?
You give up some control over the launch variables
How did the author test using Facebook for a launch?
Hosted all launch content, including live broadcasts, in a Facebook Group
What type of content was not hosted on Facebook during the launch?
Opt-in page, sales page, and order page
What platform was primarily used for live broadcasts during the launch?
The launch utilized Facebook for live broadcasts, while other pages like opt-in and sales pages were hosted elsewhere.
What was the purpose of the Facebook Group during the launch?
Home for the launch content and live broadcasts
The group served as a central location for participants to view, comment, and engage with the launch content.
What was the outcome of the launch mentioned in the text?
Strong results with excellent sales
The simplicity of the technology allowed for a quicker launch time.
What is a key danger of building a social media following?
Building on a bed of sand
The social media landscape is constantly changing, making it unstable.
Name one social media platform that has declined in popularity.
Myspace
Myspace was once dominant but is now largely inactive.
True or False: You own your following on social media.
False
You build your audience on someone else’s platform and do not have ownership.
What can happen to your social media account if you break the rules?
It can be shut down or shadow banned
Accounts can be affected for various reasons, including arbitrary decisions by platform owners.
Fill in the blank: Even if you’re not spending money on social media, you will be spending your _______.
time
Time spent on organic social media can be substantial and often overlooked.
What is a common misconception about social media marketing?
That it is ‘free’
Building an audience on social media comes with a cost in time and effort.
What is the risk associated with using social media for business?
Time and focus are at risk
Social media platforms are designed to be addictive, which can distract users from business goals.
What should entrepreneurs be cautious of when engaging on social media?
The addictive nature of social media platforms
Social media companies invest heavily in making their sites engaging, which can consume users’ time.
What can social media provide for digital entrepreneurs during a launch?
Connection with their audience
Social media allows entrepreneurs to learn about their audience’s needs and to build their lists.
How can social media enhance the launch process?
By delivering significant parts of launch content
This includes live broadcasts and engaging with audience questions.
What can be combined with social media to create a positive impact on launches?
Paid advertising
The next chapter will discuss the role of paid advertising in conjunction with social media.
