chapter 9 Flashcards
operating with an attribute that allows an organization to outperform its rivals
competitive advantage
one that is difficult for competitors to imitate
sustainable competitive advantage
a comprehensive action plan that identifies a long term direction for an organization and guides resource utilization to accomplish organizational goals with sustainable competitive advantage
strategy
focusing all organizational resources on a unified and compelling goal
strategic intent
the process of formulating and implementing strategies to accomplish long term goals and sustain competitive advantage
strategic management
one player no competition absolute competitive advantage
monopoly
few players not in direct competition long term competitive advantage is defined in market
oligopoly
several players in direct competition and any competitive advantage is only temp
hyper competition
the process of creating strategy
strategy formulation
the process of allocating resources and putting strategies into action
strategy implementation
the reason for the organizations existence
analysis of mission
valuse are broad beliefs about what is and is not appropriate
values
shapes the values of managers and other organization members
organizational culture
what does swot stand for
strengths weaknesses opportunities and threats
internal assessment of the organization
strengths and weaknesses