Chapter 9 Flashcards
What is the federal trade commission
Federal government agency that polices anti-monopoly laws
What is the consumer product safety act
A law that set up the consumer product safety commission to encourage more awareness of safety in product design and better quality control
Product liability
The legal obligation of sellers to pay damages to individuals who are injured by defective or unsafe products
What is concept testing
Getting reactions from customers about how well a new product idea fits their needs
What is a Proto type
And early sample or model built to test a concept
What do product managers do
Also called brand managers
Manage specific products, often taking over the jobs formally handled by an advertising manager
What is total quality management
The philosophy that everyone in the organization is concerned about quality to better serve customer needs
What is continuous improvement
Commitment to constantly make things better one step at a time
What does empowerment
Giving employees the authority to correct a problem without first checking with management
