Chapter 12 Flashcards
Retailing
All of the activities involved in the sale of products to final customers
General stores
Early retailers who carried anything that could sell in reasonable volume
Single line stores
Stores that specialize in certain lines of related products
Specialty shop
Type of conventional limited line store
Department stores
Larger stores that are organized into many separate departments
What is the mass merchandising concept
The idea that retailers should offer lower prices to get faster turnover in crater sales by appealing to larger numbers
Supermarkets
Large stores specializing in groceries
Discount houses
Stores that sell hard goods at substantial price cut customers
Mass merchandisers
Large self service stores with many departments that emphasize soft goods
Supercenters
Very large stores to try to carry not only food and drug items but all goods and services
Convenience stores
Convenience oriented variation of the conventional limited line food stores
Automatic vending
Selling and delivering products through vending machines
Door to door selling
Going directly to the consumers home
What is corporate chain
A firm that owns and manages more than one store
What is cooperative chains
Retailer sponsored groups, formed by independent retailers to run their own buying organizations
What is voluntary chains
Wholesaler sponsored groups that work with independent retailers
What is a franchise operation
A franchise or develops a good marketing strategy and the retail franchise holders carry out the strategy
What is wholesaling
The activities of those persons or establishments that sell to retailers another merchants but do not sell in large amounts to final customers
Manufacturer sales branches
Separate warehouse is that producers set up away from their factories
Export agents
Manufactures agents who specialize in export trade
Import agents
Manufactures agents who specialize in import trade
Brokers
Agent wholesalers who specialize in bringing buyers and sellers together
Export brokers
Brokers who specialize in bringing together buyers and sellers from different countries
Import brokers
Same thing as expert brokers
Selling agents
Agent wholesaler who take over the whole marketing job of producers
Combination export manager
A blend of manufactures agent and selling agent
Handling the entire export function for several producers
Auction companies
Agent wholesalers to provide a place for buyers and sellers can come together and complete a transaction
