Chapter 14 Flashcards

1
Q

Basic sales tasks

A

Order getting, ordertaking, and supporting

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2
Q

Order getting

A

Seeking possible buyers with a well organized sales presentation design to sell a product

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3
Q

Order taking

A

The routine completion of sales meet regularly to target customers

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4
Q

Supporting sales people

A

Sales people who help the order oriented sales people but don’t try to get orders themselves

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5
Q

Missionary sales people

A

Supporting sales people who work for producers by calling on their middleman and customers

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6
Q

Technical specialists

A

Supporting sales people who provide technical assistance to order oriented salespeople

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7
Q

Customer service reps

A

Work with customers to resolve problems that arise with the purchase

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8
Q

Team selling

A

Different sales reps work together on a specific account

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9
Q

Major accounts sale force

A

Sales people who sell directly to large accounts such as major retail chain stores

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10
Q

Telemarketing

A

Using the telephone to call on customers or prospects

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11
Q

What is the sales territory

A

Geographic area that is the responsibility of one sales person or several working together

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12
Q

Job description

A

Written statement of what a sales person is expected to do

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13
Q

Sales quota

A

The specific sales or profit objective sales person is expected to achieve

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14
Q

What is prospecting

A

Following all the leads in the target market to identify potential customers

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15
Q

What is a sales presentation

A

A sales persons effort to make a sale or address a customers problem

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16
Q

Prepared sales presentation

A

A memorized presentation that is not adapted to each individual customer

17
Q

What is a close

A

The sales person’s request for an order

18
Q

What is the consultative selling approach

A

A type of sales presentation in which the sales person develops a good understanding of the individual customers needs before trying to close the sale

19
Q

What is a selling formula approach

A

A sales presentation that starts with the prepared presentation outline and then leads the customer through some logical steps to a final close

20
Q

What is customer acquisition

A

Follow up after a sales call to establish relationship

21
Q

What is customer retention

A

Follow up after the purchase to maintain and enhance the relationship