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Marketing > Chapter 8 > Flashcards

Chapter 8 Flashcards

1
Q

The need satisfying offering of a firm

A

Product

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2
Q

A products ability to satisfy the customers need or requirements

A

Quality

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3
Q

The set of all product lines in individual products that a firm sells

A

Product assortment

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4
Q

A set of individual products that are closely related

A

Product line

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5
Q

A particular product within product line

A

Individual product

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6
Q

The use of a name term symbol or design

A

Branding

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7
Q

A word letter or group of words or letters

A

Brand-name

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8
Q

Those words symbols or marks that are legally registered for use by a single company

A

Trademark

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9
Q

Those words symbols or marks that are legally registered for use by a single company to refer her to a service offering

A

Service mark

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10
Q

What is brand familiarity

A

How well customers recognize and accept the company’s brand

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11
Q

What is brand equity

A

The value of the brands overall strength in the market

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12
Q

What is the Lanham act

A

In 1946 love it spells out what kinds of marks can be protected

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13
Q

What is an individual brand

A

Separate brand names used for each product

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14
Q

Products that have no brand at all other than identification on their contents

A

Generic products

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15
Q

Brands created by producers

A

Manufacturer brands

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16
Q

The competition between dealer brands and manufacturer brands

A

Battle of the brands

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17
Q

Promotion and protecting the product

A

Packaging

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18
Q

What is the federal fair packaging and labeling act

A

1966 law requiring that consumer goods be clearly labeled and easy to understand terms

19
Q

What the seller promises about its product

A

Warranty

20
Q

Products meant for the final customer

A

Consumer products

21
Q

Products meant for use in producing other products

A

Business products

22
Q

Products a consumer needs but isn’t willing to spend much time or effort shopping for

A

Convenience products

23
Q

Products that are bought often and routinely without much thought

A

Staples

24
Q

Products that about quickly as unplanned purchases

A

Impulse products

25
Q

Products that are purchased immediately when the need is great

A

Emergency products

26
Q

Products the customer feels are worth the time and effort to compare with competing product

A

Shopping products

27
Q

Homogenous shopping products

A

Shopping products the customer sees is basically the same and wants at lowest price

28
Q

Heterogenous shopping products

A

Shopping products the customer sees it differently and wants to inspect for quality and suitability

29
Q

Consumer products that the customer really want to make a special effort to find

A

Specialty product

30
Q

Products that potential customers don’t yet want or know they can bye

A

Unsought product

31
Q

Product offering really new ideas the potential customers don’t know about

A

New unsought products

32
Q

Products that stay unsought but not unbought forever

A

Regularly unsought products

33
Q

Derived demand

A

Demand for business products derives from the demand for final customer products

34
Q

Expense item

A

A product whose total cost is threatened as a business expense in the period It’s purchased

Written off

35
Q

A long lasting product that can be used in depreciate it for many years

A

Capital item

36
Q

Important capital items such as buildings land rights and major equipment

A

Installations

37
Q

Short lived capital items, tools

A

Accessories

38
Q

Unprocessed expense items such as logs, iron ore

A

Raw materials

39
Q

Products grown by farmers

A

Farm products

40
Q

Products that occur in nature such as timber

A

Natural products

41
Q

Processed expense items that become part of a finished product

A

Components

42
Q

Expense items that do not become part of finished product

A

Supplies

43
Q

Specialized services that support a firms operations

A

Professional services

Marketing (17 decks)

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