Chapter 10 Flashcards
What is important for place
Making goods and services available in the right quantities and locations
What is the channel of distribution
Any series of firms are individuals who participate in the flow of products
What is direct marketing
Direct communication between a seller and an individual consumer using a promotion method
What are traditional channel systems
A channel in which the various channel members make a little or no effort to cooperate with each other
What is a channel Captain
The manager who helps direct the activities of a whole channel and tries to avoid conflict
What is a vertical marketing system
Channel system focuses on the end of the channel
What is vertical integration
Acquiring firms at different levels of channel activity
What is ideal market exposure
When a product is available widely enough to satisfy target customers needs but not exceed them
