Chapter 3 Flashcards
One company serves the entire customer base
Monopoly
A number of different firms offer marketing mix is that at least some customers see as different
Monopolistic competition
A small number of firms control the market
Oligopoly
Large number of firms compete with essentially similar products
Pure competition
What is GDP
GNI plus income earned by foreigners who own resources in the nation
Some opportunities require significantly more capital than others
Financial strength
Company must decide if it has the production capacity and skills needed to pursue a particular opportunity
Producing capability and flexibility
Competitive advantages such as familiar brand or strong channel relations
Marketing strengths
What are three key areas that limit the search for opportunities
Financial strength
Producing capability and flexibility
Marketing strengths
The idea that it’s important to meet present needs without compromising the ability of future generations
Sustainability
Affects how and why people live and behave as they do
Cultural and social environment
And emphasis on the countries interest before everything else
Nationalism
Organized table that compares the strengths and weaknesses of a company with those of its competitive rivals
Competitor matrix
An organized approach for evaluating the strengths and weaknesses of current or potential competitors
Competitor analysis
