Chapter 9

Question 1

Name two periods that had major impact on ethics in PR

Answer 1

60’s- lack of trust in government, major civil rights movements led to demands of increased transparency
2000- Companies like Enron revealed as fraudulent and unethical- PR recognizes need for highest degree of ethics and transparency

Question 2

What is Ethics?

• Value system by which

Answer 2

a person determines what is right or wrong

Question 3

false statements made about an individual that create public hatred, contempt or ridicule, or inflict injury on reputation

Answer 3

Defamation

Question 4

Libel is a form of defamation that is communicated in a …

Answer 4

– communicated in a fixed manner (television, print, etc)

Question 5

– Cyber libel is difficult to deal with because…

Answer 5

…statements are made anonymously and when multiple nations’ laws are involved.

Question 6

Slander—communicated in a

Answer 6

“transitory” manner (speech)

Question 7

Copyright is

Answer 7

the protection of creative work from unauthorized use.

Question 8

Fair use allows…

• Permission is required if …

Answer 8

…partial use of copyrighted material with attribution

…used in advertisements or promotional items