Chapter 15 Flashcards
1
Q
Three reasons to up corporate social responsibility
A
1/ reduce govt regulation from bad tactics
2/less employee turnover
3/ helps bottom line when everyone is happy
2
Q
Do’s for working with consumer groups
A
- work with those who are solution focused
2. be transparent
3
Q
Dont
A
- get emotional
- agree to anyone making threats
- expect immediate results
4
Q
how does a corporation manage their image
A
Customer, employee, environmental and investor relations
