chapter 12

Question 1

elements of old media system: 4

Answer 1

1) top down
2) costly
3) controlled by media gatekeepers
4) primarily one-way communication

Question 2

Elements of new media: 5

Answer 2

1) cheap or free
2) widespread
3) new distribution channels
4) uses mobile devices
5) new advertising paradigms

Question 3

Advantages of a website

LINC UP 24 Readers

Answer 3

4) limitless size
2) interactivity with users
6) niche markets
5) cost effective dissemination
1) update content quickly
7) 24 hour access
3) readers can dig deeper into subjects