Chapter 14 Flashcards
LIST HOFSTEDE’S 5 CULTURAL DIMENSIONS
- power distance
- individualism/collectivism
- masculinity/femininity
- uncertainty avoidance
- long vs short term orientation
describe Hofstede’s power distance:
assesses people’s tolerance for centralized power. Those with a high tolerance include France and Mexico. Low = United states and Austria
describe Hofstede’s individualism vs collectivism:
Contrasts loyalties to oneself vs loyalty to a larger group High collectivism = Asia, latin america
Low= american, canada
describe Hofstede’s masulinity vs fem:
Could also we describes as competitiveness (masculinity) vs compassion/nurturing (fem). Masc= germany, Australia and fem = sweden & spain
describe Hofstede’s uncertainty avoidance:
how society tolerates ambiguity. High tolerance = States and sweden. Low = Japan and belgium, greece, china
describe hofstede’s long vs short term orientation
society’s willingness t carry past traditions forward. China and Japan are examples that carry traditions on while americans do not.
Who described the global village
Mcluhan