Chapter 9

Question 1

Social Computing

Answer 1

Combines social behavior and technology to create value

Question 2

Web 2.0

Answer 2

Websites with user-generated content, easy use, participatory culture, and compatibility with other systems.

Question 3

Web 2.0 Tools

Answer 3

Tagging
Really Simple Syndication
Blogs
Microblogs
Wikis

Question 4

Tag

Answer 4

A keyword or term used to describe or categorize information

Question 5

RSS (Really Simple Syndication)

Answer 5

Technology that delivers updates automatically from websites, so users get the info they want without searching

Question 6

Blog (Weblog)

Answer 6

A public website where the creator shares feelings or opinions in chronological posts

Question 7

Blogosphere

Answer 7

The collective term for all blogs on the internet

Question 8

Microblogging

Answer 8

A type of blogging for sharing short messages, images, or videos quickly

Question 9

Wiki

Answer 9

A collaborative website where users can add, edit, or update content

Question 10

Social Network

Answer 10

A web of connections among people, groups, or organizations based on shared interests, values, or activities

Question 11

Social Networking

Answer 11

Using tools like blogs or features like media sharing to connect and interact online

Question 12

Social Graph

Answer 12

A map showing all the connections or links related to a person in a social network

Question 13

Social Capital

Answer 13

The number of connections a person has within and between social networks

Question 14

Social Networking Websites

Answer 14

Messaging Apps
Media Sharing
Social News

Question 15

Enterprise Social Networks

Answer 15

These networks improve collaboration, create virtual teams, onboard new employees, and boost employee retention by fostering a sense of community (LinkedIn)

Question 16

Mashup

Answer 16

A website that combines content from multiple sources to create new, unique content

Question 17

Social Commerce

Answer 17

The use of social computing to conduct e-commerce activities and transactions

Question 18

Social Commerce Benefits

Answer 18

Assist Other Customers
Test New Products
User-Generated Content
Free Advertisements
Express Complains

Question 19

Social Commerce Disadvantages

Answer 19

User-Generated Content
Negative Post
Limiting User Interactions
Businesses Deleting Posts
20-80 Rule

Question 20

20–80 Rule

Answer 20

A small group (20%) creates most (80%) of the content in blogs, wikis, or social platforms

Question 21

Social shopping

Answer 21

Online shopping that involves friends, reviews, and discussions to help make buying decisions

Question 22

Social marketplaces

Answer 22

Websites that use social networks to help people buy and sell products and services

Question 23

Collaborative consumption

Answer 23

A system where people share, swap, trade, or rent products and services instead of owning them

Question 24

Collaborative Consumption Benefits

Answer 24

Self Management
Variety
Flexibility

Question 25

Collaborative Consumption as Green Phenom

Answer 25

Helps reduce the consumption of resources by encouraging sharing instead of ownership

Question 26

Social advertising

Answer 26

Ads that use a user’s social connections or context to make the ad more relevant

Question 27

Types of Marketing Research

Answer 27

Conversational Marketing
Social Intelligence

Question 28

Social intelligence

Answer 28

Process of collecting, analyzing, and using data from social sources to make strategic decisions

Question 29

Social Computing and CRM

Answer 29

Empowers Customers
Customer Engagement with Business

Question 30

Social Computing and Customer Service

Answer 30

Businesses Interact with Customers
Customer Anytime Communication
Monitor Customers
Social Media to Provide Service

Question 31

LinkedIn Importance

Answer 31

Large/Targeted User Base
Professional Networking
Recruitment Tool
Increases Visibility/Credibility