Chapter 9 Flashcards
Social Computing
Combines social behavior and technology to create value
Web 2.0
Websites with user-generated content, easy use, participatory culture, and compatibility with other systems.
Web 2.0 Tools
Tagging
Really Simple Syndication
Blogs
Microblogs
Wikis
Tag
A keyword or term used to describe or categorize information
RSS (Really Simple Syndication)
Technology that delivers updates automatically from websites, so users get the info they want without searching
Blog (Weblog)
A public website where the creator shares feelings or opinions in chronological posts
Blogosphere
The collective term for all blogs on the internet
Microblogging
A type of blogging for sharing short messages, images, or videos quickly
Wiki
A collaborative website where users can add, edit, or update content
Social Network
A web of connections among people, groups, or organizations based on shared interests, values, or activities
Social Networking
Using tools like blogs or features like media sharing to connect and interact online
Social Graph
A map showing all the connections or links related to a person in a social network
Social Capital
The number of connections a person has within and between social networks
Social Networking Websites
Messaging Apps
Media Sharing
Social News
Enterprise Social Networks
These networks improve collaboration, create virtual teams, onboard new employees, and boost employee retention by fostering a sense of community (LinkedIn)
Mashup
A website that combines content from multiple sources to create new, unique content
Social Commerce
The use of social computing to conduct e-commerce activities and transactions
Social Commerce Benefits
Assist Other Customers
Test New Products
User-Generated Content
Free Advertisements
Express Complains
Social Commerce Disadvantages
User-Generated Content
Negative Post
Limiting User Interactions
Businesses Deleting Posts
20-80 Rule
20–80 Rule
A small group (20%) creates most (80%) of the content in blogs, wikis, or social platforms
Social shopping
Online shopping that involves friends, reviews, and discussions to help make buying decisions
Social marketplaces
Websites that use social networks to help people buy and sell products and services
Collaborative consumption
A system where people share, swap, trade, or rent products and services instead of owning them
Collaborative Consumption Benefits
Self Management
Variety
Flexibility
Collaborative Consumption as Green Phenom
Helps reduce the consumption of resources by encouraging sharing instead of ownership
Social advertising
Ads that use a user’s social connections or context to make the ad more relevant
Types of Marketing Research
Conversational Marketing
Social Intelligence
Social intelligence
Process of collecting, analyzing, and using data from social sources to make strategic decisions
Social Computing and CRM
Empowers Customers
Customer Engagement with Business
Social Computing and Customer Service
Businesses Interact with Customers
Customer Anytime Communication
Monitor Customers
Social Media to Provide Service
LinkedIn Importance
Large/Targeted User Base
Professional Networking
Recruitment Tool
Increases Visibility/Credibility
