Chapter 12 Flashcards
Business Analytics (BA)
Using past data to make decisions or recommendations for future actions
Business Intelligence (BI)
Tools and methods to collect, store, and analyze data, helping businesses make better decisions
Management
Using resources to achieve organizational goals
Productivity
The ratio of outputs to inputs in a process
Decision
A choice made between two or more options
Herbert Simon Decision Making
Intelligence
Design
Choice
Intelligence Phase
Identify the Problem/Opportunity
Gather Information to Understand the situation
Design Phase
What are my options?
Choice Phase
Select the best solution or course of action.
Implement the decision
Problem Structure
Structured Decisions
Unstructured Decisions
Semi Structured Decisions
Structured Decisions
Routine and Repetitive Problems
Unstructured Decisions
No standardized procedures
Semi-Structured Decisions
Combination of standard solution procedures and individual judgement.
Nature of Decision
Operational Control
Management Control
Strategic Planning
Operational Control
Executing specific tasks efficiently and effectively