Chapter 8: E-Commerce Flashcards
Value Chain
activities that add value or cost to a process
Value chain is linked with….
potter’s 5 forces
5 Primary activities that add value
inbound logistics, operations, outbound logistics, marketing and sales, service
What transforms and supports the Value Chain
Information technology
E-Business and degree of range
Company: selling/buying product services using computers and communication technologies
Range: Narrow
- E-Commerce
- adds____ of networks
______ of internet
3.degree of range
buying and selling goods and services over the internet
add flexibility of networks and availability of internet
Range: Broad
click-and-brick e-commerce
Mixes traditional commerce and e-commerce
Advantages of E-Commerce (5)
-relationship with supplier, customer, partner
- price transparency
- operate around clock/globe
- customer service/involvement
- personalized service/customization
Disadvantages of E-Commerce - Business (4)
Bandwidth capacity, security and privacy, acceptance, maintenance
Bandwidth
Amount of data transferred over internet connection
Disadvantages of E-Commerce - Consumer (3)
Security and Privacy
Hidden Costs
Lack of Personal Attention
Hidden Costs
time spent searching or missed details
Business Models in E-Commerce: Merchant and example
Transfer old retail model to e-commerce though medium of internet etc amazon
Business Models in E-Commerce: Brokerage, collects (2)and example
brings sellers and buyers together on Web, collects commissions and transactions etc eBay, Uber, Shopify
Business Models in E-Commerce: Infomediary
site collect info on consumers and businesses then sell to companies for marketing purposes
Business Models in E-Commerce: Subscription
E-commerce sites sell digital products/services to customers
Business Models in E-Commerce: Advertising
Extension of traditional advertising media etc google/facebook
Business Models in E-Commerce: Mixed
Generating revenue from more than one source of E-commerce
Major Categories of E-Commerce: Business to Consumer (B2C)
sell directly to customer, supplement traditional commerce (shop) with e-commerce
Major Categories of E-Commerce: Business to Business (B2B)
electronic transactions between businesses, uses Electronic Data interchange (EDI) and electronic funds transfer (EFT)
Major Categories of E-Commerce: Consumer to Consumer (C2C)
transaction between users or consumers etc kijijji, FB marketplace
Major Categories of E-Commerce: Consumer to Business (C2B)
People selling products or services to businesses
E-Government Applications:
Government to (4)
Consumer, Employee, Business, government
E-government services
online voter registration, tax filing, disaster assistance, E-training
Organizational E-Commerce
Exchange functions (4)
e-commerce inside organization on their intranet. Exchange g/s, info, training, HR
Business to Business Technologies used (4-5)
EDI, EFT, VPN, intranet, extranet
Business to Business Technologies 3 advantages
reduce delivery time and inventory requirements
share relevant, accurate and timely info
lower costs, improve accuracy
Models of Business to Business:
Seller-side
Buyer-side
Third-party exchange
specialized markets
invitation markets
fee based markets
Mobile Commerce
handheld devices to conduct business transactions, wireless wide area networks, short range wireless connections
Voice Based Commerce
Relies on voice recognition and text to speech technologies etc google home, siri, alexa
Supporting Technologies: E-Payment System - Electronic Payment
Money exchanged online electronically
Supporting Technologies: E-Payment System - Smart Cards
contain chip and store financial and personal info (VISA)
Supporting Technologies: E-Payment System - E-cash
Secure and convenient alternative to bills and coins
Supporting Technologies: E-Payment System - e-check
electronic version of paper check
E-wallets
for smartphones, upload financial information and cards
Paypal
online payment system for many transactions - valid email and micro payment
Web marketing
web technologies to promote goods and services
Mobile Marketing
mobile technologies to promote good or services
Search Engine Optimization
Improve volume or quality of traffic to website, high rank generate more visits -> keywords, page title, links, content
Social Commerce
e-commerce subset that focuses on using social network and media
Hyper-Social Organizations
companies leverage social media to connect with customers and increase sales
