Chapter 8 Content Flashcards
What is the FDA Raid (Target Coca-Cola)? 4 MAIN POINTS
- Drug bust for a substance that was a syrup bade for Coca-Cola
- Assumed that the substance was hazardous and habit-forming
- Harry Hollingsworth : conducted a 30 day research program to determine whether the amount of caffeine was harmful or declines performance
- Results : no harmful effects or significant declines in performance were found. Coca-cola won the case.
Toward a Practical Psychology 4 MAIN POINTS
- Wundt’s Psychology not suited for American Zeitgeist
- Structuralism evolved to functionalism
- Study changed to not what the mind is but what the mind does
- Move toward a practical psychology – Applied psychology
Why was wundt’s psychology not suited for American Zeitgeist?
American psychology was much more guided by ideas of Darwin, Galton, and Spencer and focused more on functionalism… Wundt focused on structuralism
The Growth of American Psychology 4 MAIN POINTS
- 1880-1900: rapid growth of psychology research and practice in the US
- Increase in student interest
- 1893 Chicago World’s Fair: psychology put on display with research instruments and a demonstration testing laboratory
- America embraced psychology with enthusiasm
Economic influences of Applied Psychology 5 MAIN POINTS
- Job opportunities quickly filled, new Ph.D graduates were forced to look beyond university employment
- Need for psychologists to enter other industries to escape poverty
- Need to develop the value of psychology
- Hollingsworth shows that psychology can be applied to advertising and had mass appeal
- G. Stanley Hall proposed psychology needs to make its influence felt outside of the university
Examples of Applied fields? 5 EXAMPLES
Education
Big business/industry
Psychological testing
Criminal Justice
Mental Health Clinics
Who was mental testing best represented by?
James McKeen Cattell
What did Cattell promote regarding mental testing?
Promoted a practical, test-orientated approach to the study of mental processes
What was Cattell concerned with?
Concerned with human abilities rather than the content of consciousness
Close to being a functionalist
What made Cattell interested in Psychology?
Interested in psychology as a result of his own experiments with drugs
Some drugs cheered him and reduced his depression. He recorded the effects of drugs on his cognitive functioning.
Who did Cattell study with?
Studied with Wundt in Leipzig
Cattell conducted experiments on reaction time. What is reaction time?
Time required for different mental activities
Who did Cattell admire and what was it he admired? This led him to become one of the first American psychologists to stress?
Admired Galton’s emphasis on measurement and statistics
Became one of the first American Psychologists to stress quantification, ranking, and ratings
What work of Galton was Cattell interested in? and what are the two things it argued?
Eugenics - how to arrange population to increase heritable characteristics
- Argued for the sterilisation of delinquents and “defective persons”
- Argued for offering incentives to healthy, intelligent people if they would intermarry
Who coined the term mentel tests? and mental age
Cattell - mental test
Binet - mental age
What did mental tests test?
Motor skill and sensory capacities (unlike intelligence tests)
What did Alfred Binet develop that promoted the psychological testing movement?
Developed the first truly psychological test of mental ability (evolved to Stanford-Binet intelligence scale)
- Used more complex measures than those selected by Cattell
Whose approaches did Binet disagree with and why?
Disagreed with Galton and Cattell’s approach
Galton/Cattell – used tests of sensorimotor processes to attempt to measure intelligence
Binet – believed assessing cognitive functions (memory, attention, imagination, comprehension) would be more appropriate measures of intelligence.
What was vital capacity believed to be related to?
intelligence
What is mental age?
The age at which children of average ability can perform certain tasks