Chapter 8 - Attention and perception Flashcards
- Attention - Perception - Visual perception - Gustatory perception
Attention
actively focusing on particular information while simultaneously ignoring other information
Internal stimuli
information or sensations that originate from within the body
External stimuli
information or sensations that originate from outside the body
Sustained attention
focusing on one stimulus or task across a prolonged continuous period of time
Distractions
internal or external stimuli that draw attention away from the current task
Divided attention
splitting attention across two or more stimuli at one time
Multitasking
the act of working on multiple tasks at one time
Selective attention
exclusively focusing attention on a specific stimulus or task while ignoring all other stimuli or tasks
Sensory stimuli
the raw pieces of information that are detected by the five senses
Sensation
the process of receiving and detecting raw sensory stimuli via sensory organs and sending this information to the brain
Perception
the process of selecting, organising, and interpreting sensory information
Stages of visual perception
Sensation:
1. Reception - detecting and responding to incoming sensory info by sense organs
2. Tranduction - receptors change energy of sensory info into form that can travel to brain as action potentials
3. Transmission - sending sensory info to relevant areas of the brain
Perception:
4. Selection - paying attention to particular features of a stimuli that’s important to us
5. Organisation - when info reaches brain, it’s rearranged to make sense of it
6. Interpretation - past experiences motives, values & context are involved in the process to give stimulus meaning
Visual sensory system
the network that is involved in the sensation and perception of visual stimuli, including the eyes, the brain and the neural pathways connecting them
Visual perception
the process of becoming consciously aware of visual stimuli as a result of the interactions between the visual sensory system, and the individual’s internal and external environments
Gustatory perception
the process of becoming consciously aware of flavour
gStages of gustatory perception
- when chewing, saliva breaks down food into tastants
- tastants received by gustatory receptors in taste buds on tongue, mouth, throat, back of nose
- tastants converted to a form that’s sent to brain as neural impulse, info about type & intensity of flavour goes to primary gustatory cortex
5 basic tastes
- sweet
- sour
- salty
- bitter
- umami (meat, tomato, soy sauce)
Tastants
the sensory stimuli received in the form of chemical molecules that can be tasted
Primary gustatory cortex
a sensory area in the parietal lobe responsible for receiving and processing tastes
Bottom-up processing
perception is determined by incoming sensory information, moving from specific stimulus information to general knowledge
Top-down processing
perception is driven by prior knowledge and expectations, moving from general knowledge to specific stimulus information
Biological factors
definition
internal genetic and/or physiologically based factors