semantics
meaning of individual words
- does not specify how we acquired the information
3 semantic memory representations
1) encyclopedic information
2) lexical knowledge
3) conceptual knowledge
what is encyclopedic information (semantic memory representations)
example
- ex: everest is the worlds tallest mountain
what is lexical knowledge?
(semantic memory representations)
know a lot of words and stuff about them
ex: the word “short” is related to the word “tall”
what is conceptual knowledge?
(semantic memory representations)
example
understanding of categories of objects
ex: a square has 4 equal sides and 4 right angles
2 components of semantic memory
1) category
2) concept
what is a category?
set of objects that belong together
considered to be at least partly equivalent
what is a concept?
mental representation of a category
what is situated cognition approach
make use of information in the immediate environment or situation
- knowledge often depends on the context that surrounds us
3 levels of categorization
basic
subordinate
superordinate
what is the basic level of categorization
example
ex: apple, chair, dog, screwdriver
what is the superordinate level of categorization
ex: fruit, furniture, animal, tool
what is the subordinate level of categorization
example
ex: macintosh apple, desk chair, collie, Phillips screwdriver
PET scans looking at semantic memory
examined whether different regions of the brain tend to process different category levels
- brain distinguishes between different levels of categorization (think differently)
what happened during the study by Kosslyn et al.
PET study
- shown pics, had to indicate what level of categorization
what areas of brain were activated shown in PET study for differently levels of categorization (Kosslyn et al)
basic= lateral and medial view of 2 hemispheres
superordinate= prefrontal cortex and some temporal region (process language and associative memory)
subordinate= parietal areas (allocation of attention, spatial orienting- drive more specific search)
example of expertise
ex: birding
- use subordinate level
how do we decide what something is
analyze shape, colour, texture
2 models of categorization
prototype model
exemplar approach
what is a prototype
item that is best, most typical example of a category, ideal representation of the category
what is the prototype model
Prototype model
- what is mental abstraction?
example
ex: draw house- close to same house drawn by everyone
Prototype model
- categorize by comparing to prototype
Prototype model
- categories have graded structure
begins with most representative/prototypical members, and continues on through non-prototypical members
- all members of a category are not really equal