Chapter 8 Flashcards
Social Influence
Social influence
The many ways people affect one another, including changes in attitudes, beliefs, feelings, and behavior resulting from the comments, actions, or even the mere presence of others
Conformity
Changing one’s beliefs or behavior to more closely align with those of others, in response to explicit or implicit pressure (real or imagined) to do so
Compliance
Responding favorably to an explicit request from another person
Obedience
In an unequal power relationship, submitting to the demands of the person in authority
Informational social influence
The influence of other people that results from taking their comments or actions as a source of information about what is correct, proper, or effective
Normative social influence
The influence of other people that comes from the desire to avoid their disapproval and other social sanctions (ridicule, barbs, ostracism)
Internalization
Private acceptance of a proposition, orientation, or ideology
Foot-in-the-door technique
A compliance approach that involves making an initial small request with which nearly everyone complies, followed by a larger request involving the real behavior of interest
Pluralistic ignorance
A phenomenon whereby people act in ways that conflict with their true attitudes or beliefs because they believe others don’t share them. When a great many people do so, their behavior reinforces the erroneous group norm
Descriptive norm
The behavior exhibited by most people in a given context
Prescriptive norm
The way a person is supposed to behave in a given context; also called injunctive norm
Norm of reciprocity
A norm dictating that people should provide benefits to those who benefit them
Reciprocal concessions technique (door-in-the-face)
A compliance approach that involves asking someone for a very large favor that will certainly be refused and then following that request with one for a smaller favor (which tends to be seen as a concession the target feels compelled to honor)
Negative state relief hypothesis
The idea that people engage in certain actions, such as agreeing to a request, to relieve their negative feelings and feel better about themselves
Reactance theory
The idea that people reassert their prerogatives in response to the unpleasant state of arousal they experience when they believe their freedoms are threatened