Chapter 8 Flashcards
Theory of reasoned action
Attitutude->
intention->behavior
Social norm->
Assumption: a persons behavior is influenced by their intention to perform a behavior
A persons intention to commit behavior is determined by the general attitude regarding that behavior
A person intention to commit behavior is increased by social pressure
- intention to commit behavior precedes the behavior
I.e. i think i will also smoke in the future
Criticism on TRA
Does an individual have power to decide about behavior
Are there limitations regarding skills/tine
Theory of planned behavior
Percieved behavioral control->intention->behavior
Individual differences(agreeableness, extraversion, neuroticism, openness, conscientiousness->intention-> behavior