Chapter 7 - Understanding Memory Flashcards
What are the 3 processes of memory?
encoding, storing, and retrieving
What is memory?
Involves taking something we have observed and converting it into a form we can store, retrieve, and apply everyday
Encoding
When we put an idea into the brain it is put into an electrochemical signal
Storing
keeping info in the brain so we can use it later. The info is stored in an organised way to make it easier to recover memories when needed.
Retrieving
getting memories back so we can them relies on the right cues so we get to the correct location of the brain.
The Multi-store Model of Memory
Describes three stores of memory:
- Sensory
- Short-term
- Long-term
Sensory Memory
The first stage of memory. It is a store for incoming sensory information. (touch, hearing, vision)
Specifics of sensory memory
- Has unlimited capacity but short duration
- Holds info for a fraction of a second to several seconds
- It has not yet entered our awareness
- There is rapid decay of sensory memory, but it allows us to hear sounds long enough to understand the words
ECHOIC MEMORY
(memory for hearing) duration can be up to 4 seconds. When someone talks, your echoic memory retains each individual syllable. Your brain recognizes words by connecting each syllable to the previous.
ICHONIC MEMORY
(memory for vision) Duration can be up to 1 second. Visual sensory memory, it explains why we can see moving pictures form a series of still shots projected into the movie screen. Therefore, movies run at 24 frames per second
Sperling’s Study of Iconic Memory concludes?
Iconic memory has a duration of approx. one-20th of a second.
Short-term memory
Short term memory allows us to retain info long enough to use it
Info moves to long term -> short term memory to evaluate and understand info we are working on
Short term memory is limited to 5-9 things
Duration and capacity of short-term memory
Lasts 12-30 seconds
Retained from use of maintenance rehearsal, this increases chances of this info moving to long-term memory
Long-term memory
Info is stored differently from sensory & short-term memory it is stored in semantic networks – it is encoded by its meaning
Types of Long-term memory
Procedural & Declarative
Procedural memory
KNOWING HOW TO DO (implicit)
Action, skills, operations & conditioned responses
Very resistant to forgetting
Declarative memory
KNOWING WHAT TO DO
(explicit)
Semantic memory; for facts or general knowledge
Episodic memory; memories of episodes or experiences in your life
Implicit memory
unconscious. It doesn’t require deliberate recall.
Includes procedural memory, motor learning and classical conditioning (amygdala & hippocampus)