Chapter 7 - SWOT and GAP Flashcards
1
Q
SWOT Analysis
A
- Strengths
- Weaknesses
* Internal, relative to competition
- Opportunities
- Threats
* External, relevent to all
CIMA E3 > Chapter 7 - SWOT and GAP > Flashcards
SWOT Analysis
* Internal, relative to competition
* External, relevent to all