Chapter 2 - Mission and Objectives Flashcards by Darren Mellor | Brainscape

Q

Vision Statement

A

Ideal state want to achieve

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Q

Mission Statement

(Campbell and Goold)

A

Purpose - wjy exist? who for?
Strategy - how and where going to compete?
Behavioural standards - guide employee actions (ethics)
Values - what does org. believe in? (culture)

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Q

Temporal Factor

A

Area/event of unusual concern

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Q

Value Driver

A

Activity/feature that enhances percieved value of product

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