chapter 7: media

Question 1

role in linkage institution

Answer 1

creates agenda

links the people to the government transmits people’s preferences

Question 2

how print media created yellow journalism

Answer 2

focused on violence, corruption, war, gossip with little regard for the truth

Question 3

Kennedy v. Nixon debate

Answer 3

first televised presidential debate listeners on the radio though Nixon had won while those watching tv thought the well presented Kennedy won

Question 4

narrowcasting

Answer 4

media programming on cable tv or the Internet that is focused on one topic and aimed at a particular audience
ESPN MTV C-SPAN
used by young people
as media has grown the coverage has increased making news available to everyone as it happens so even politicians get their info from the news

Question 5

beats

Answer 5

locations from which news frequently emanates most top reporters are stationed at a particular beat and become specialists so most news comes from one beat

Question 6

sound bites

Answer 6

short clips of politicians talking

only the most controversial and unusual aspects

Question 7

mass media

Answer 7

television radio newspapers magazines and the Internet and other means of popular communication

Question 8

talking heads

Answer 8

a shot of a persons face talking directly to the camera

visually unappealing so major networks rarely show politicians talking for very long

Question 9

biased media

Answer 9

republicans claim a liberal bias in the news but studies have shown little bias as stories are usually presented point-counterpoint

Question 10

chains

Answer 10

newspapers published by massive media conglomerates that account for over 4/5ths of the nations daily newspaper circulation. they often control broadcast media as well

Question 11

private owned newspapers and bias

Answer 11

to keep them going they need to get huge audiences so they cover stories that are exciting they also cover less national news because Americans find it less important

Question 12

watchdog

Answer 12

closely monitor front runners dig up history and keep a close eye on all important happenings of major candidates

Question 13

gatekeeper

Answer 13

influence what subjects become national political issues (set the agenda)

Question 14

scorekeeper

Answer 14

make political reputations
note who is being mentioned and decide who the winners and losers are
cover like horse races

Question 15

agenda setter

Answer 15

sets the agenda (decide what is important) and puts things in the agenda
people depend on media to get their issues on the agenda

Question 16

media focus on the president

Answer 16

rather than congress because he is a single person and is a public figure/representation of the government

Question 17

what they cover from congress

Answer 17

scandals oversight hearings and confirmation hearings because they are more exciting and ratings will go up

Question 18

glittering generalities

Answer 18

propaganda
broad, vague, impressive words/statements with little meaning
convince voters to accept their ideas without revealing facts

Question 19

plain folks

Answer 19

propaganda

candidate tries to convince voters they are average American citizens to get sympathy

Question 20

bandwagon

Answer 20

convince the public everyone else is supporting the candidate

Question 21

name calling

Answer 21

propaganda
don’t discuss facts
give the party a negative label
influence voters to reject party/candidate without looking at evidence

Question 22

transfer

Answer 22

propaganda
associate candidates with a positive image or sound
American flag
patriotic colors
power positions

Question 23

testimonial

Answer 23

a prominent and well liked person endorses a candidate

Question 24

repetition

Answer 24

propaganda

slogans and talking points

Question 25

card staking

Answer 25

presenting only positive facts and overlooking the negative

Question 26

high tech politics

Answer 26

a politics in which the behavior of citizens and policymakers and the political agenda itself are increasingly shaped by technology

Question 27

media event

Answer 27

events purposely staged for the media that nonetheless look spontaneous
can be staged by any official, interest group etc.

Question 28

FDR

Answer 28

press conferences and fireside chats

first to use media well

Question 29

press conference

Answer 29

meetings of public officials with reporters

press secretary does them for the president

Question 30

investigative journalism

Answer 30

the use of in depth reporting to unearth scandals, scams, and schemes at times putting reporters in adversarial relationships with political leaders

Question 31

print media

Answer 31

newspapers and magazines

Question 32

broadcast media

Answer 32

tv radio and the Internet

Question 33

most famous newspaper

Answer 33

new york times

Question 34

trial balloons

Answer 34

an international new leak for the purpose of assessing the publics reaction

Question 35

policy entrepreneurs

Answer 35

people who invest their political capital in an issue could be in or out of government interest groups or research organizations
use media to get their interests heard

Question 36

FCC

Answer 36

The federal communications commission regulates radio television cable and satellite

1. limits the number of stations that can be owned by one company
2. examines the goals and performances as part of licensing
3. fair treatment rules for political candidates and officeholders on

Question 37

Types of ads

Answer 37

If you add address is a political issue attack ad attacks another candidate

Question 38

White House press corps

Answer 38

Stationed at the White House beats are in charge of press conferences