Chapter 7: Attitudes and Attitude Change

Question 1

attitude

Answer 1

a mental representation that summaries an individual´s evaluation of a particular person, group, thing, action, or idea

Question 2

attitude change

Answer 2

the process by which attitudes form and change by the association of positive or negative info with the attitude object

Question 3

persuasion

Answer 3

the process of forming, strengthening, or changing attitudes by communication

Question 4

explicit attitude

Answer 4

the attitude that people openly and deliberately express about an attitude object in self-report or by behaviour

Question 5

implicit attitude

Answer 5

automatic or uncontrollable positive or negative evaluation of an attitude object

Question 6

knowledge function

Answer 6

the way an attitude contributes to mastery by organising, summarising, and simplifying experience with an attitude object

Question 7

instrumental function

Answer 7

the way attitude contributes to mastery by guiding our approach to positive objects and our avoidance of negative objects

Question 8

social identity function

Answer 8

the way an attitude contributes to connectedness by expressing important self and group identities and functions

Question 9

impression management function

Answer 9

the way an attitude contributes to connectedness by smoothing interactions and relationships

Question 10

strong attitude

Answer 10

a confidently-held extremely positive or negative evaluation that is persistent and restraint and that influences info processing and behaviour

Question 11

ambivalent attitude

Answer 11

an attitude based on conflicting negative and positive info

Question 12

persuasion heuristic

Answer 12

association of a cue that is positively or negatively evaluated with the attitude object, allowing the attitude object to be evaluated more quickly and without much thought

Question 13

evaluative conditioning

Answer 13

the process by which positive or negative attitudes are formed or changed by association with other positively or negatively valued objects

Question 14

Elaboration

Answer 14

the generation of favourable or unfavourable reactions to the content of a persuasive appeal

Question 15

metacognition

Answer 15

thoughts about thoughts or about thought processes

Question 16

elaboration likelihood model

Answer 16

a model of persuasion that claims that attitude change occurs through either a peripheral route or a central route that involves elaboration, and that the extent of elaboration depends on motivation and capacity