CHAPTER 6 (influencing and conforming) Flashcards
social influence
the influence of other people on our everyday thoughts, feelings and behaviours
leadership
the ability to direct or inspire others to achieve goals
informational social influence
the change in opinions or behaviour that occurs when we conform to people who we believe have accurate information
social comparison
the process of comparing our opinions with those of other to gain an accurate appraisal of the validity of an opinion or behaviour
private acceptance
real change in opinions on the part of the individual
noramative social influence
when we express opinions or behave in ways that help us to be accepted or that keep us from being isolated or rejected by others
social norms
socially accepted beliefs about what we do or should do in particular social context
public compliance
a superficial change in behaviour that is not accompanied by an actual change in one’s private opinion
majority influence
when the beliefs held by the larger number of individuals in the current social group prevail
minority influence
when the beliefs held by the smaller number of individuals in the current social group prevail
social impact
the increase in the amount of conformity that is produced by adding new members to the majority group
social power
the ability of a person to create conformity even when the people being influenced may attempt to resist those changes
authoritariansim
a tendency to prefer things to be simple rather than complex and to hold traditional values
conscientiouness
a tendency to be responsible, orderly, and dependable
agreeableness
a tendency to be good natured, cooperative, and trusting