Chapter 6

Question 1

collective self

Answer 1

person derives his or her identity in large measure from a social group

Question 2

self-concept

Answer 2

summarizes beliefs a person holds about his or her own attributes and how he or she evaluates the self on these qualities

Question 3

identity

Answer 3

elements that contributes to our self-concept

Question 4

self-esteem

Answer 4

positivity of a person’s self-concept

Question 5

social comparison

Answer 5

person tries to evaluate her appearance by comparing it to other people

Question 6

ideal self

Answer 6

person’s conception of how he or she would like to be

Question 7

actual self

Answer 7

more realistic appraisal of the qualities we do and do no have

Question 8

impression management

Answer 8

“Manage” what others think of us

Question 9

dramaturgical perspective

Answer 9

consumer behavior views people as actors who play different roles

Question 10

torn self

Answer 10

respondents struggle w retaining an authentic culture while still enjoying western freedom

Question 11

looking-glass self

Answer 11

imagining the reactions of others

Question 12

self-fulfilling prophecy

Answer 12

act the way we assume others expect us to act

Question 13

public self-consciousness

Answer 13

express more interest in clothing and use more cosmetics

Question 14

self-monitors

Answer 14

attuned to how they present themselves in public

Question 15

meerkating

Answer 15

someone shooting a live video stream

Question 16

empty self

Answer 16

shift inward and focus on the self not family or community

Question 17

self-image congruence models

Answer 17

choose products when their attributes match some aspect of the self

Question 18

symbolic self-completion theory

Answer 18

people who have an incomplete self-definition tend to complete this identity when they acquire and display symbols they associate w that role

Question 19

extended self

Answer 19

extended objects that we consider a part of us

Question 20

embodied cognition

Answer 20

our behaviors and observations

of what we do and buy shape our thoughts

Question 21

enclothed cognition

Answer 21

clothing changes how people behave

Question 22

digital self

Answer 22

“modify” the profile photos we post on Facebook

Question 23

agentic goals

Answer 23

(males) stress self-assertion and mastery

Question 24

communal goals

Answer 24

(women) affiliation and building harmonious relations

Question 25

nueroendocrinological science

Answer 25

focuses on the potential role of hormonal influences on preferences

Question 26

sex-typed products

Answer 26

reflect stereotypical masculine or feminine attributes, associated w one gender or the other

Question 27

androgyny

Answer 27

possession of both masculine and feminine traits

Question 28

body image

Answer 28

consumer’s subjective evaluation of his or her physical self

Question 29

body image distortions

Answer 29

psychological disorders cause the patient to believe that his or her body literally is bigger than others see it

Question 30

vanity sizing

Answer 30

deliberately assign smaller sizes to garmets

Question 31

fattism

Answer 31

ppl dont wanna be fat

Question 32

medical tourism

Answer 32

encourages consumers to travel to other countries for surgical procedures