Chapter 2

Question 1

business ethics

Answer 1

rules of conduct that guide actions in the marketplace..how people judge what is right and wrong

Question 2

consumerspace

Answer 2

people now feel empowered to choose how, when, or if they will interact w corporations

Question 3

materialism

Answer 3

importance people attach to worldly possessions; value possessions for their status and appearance; link more self-identity to products

Question 4

provenance

Answer 4

shoppers are willing to pay more for an item when they know exactly where it comes from

Question 5

curation

Answer 5

expert carefully chooses pieces to include in store

Question 6

voice response

Answer 6

appeal directly to the retailer for redress

Question 7

private response

Answer 7

express dissatisfaction to friends and boycott the product or the store

Question 8

third-part response

Answer 8

bringing in a judge, complaint in a newspaper, etc

Question 9

corrective advertising

Answer 9

inform consumers that the previous messages were wrong or misleading

Question 10

culture jamming

Answer 10

strategy to disrupt efforts by the corporate world to dominate our cultural landscape

Question 11

transformative consumer research

Answer 11

research projects that includes the goal of helping people or bringing about social change

Question 12

social marketing

Answer 12

strategies use the techniques that marketers normally employ to sell beer or detergent to encourage positive behaviors such as increased literacy and to discourage negative actions like drunk driving

Question 13

corporate social responsibility (CSR)

Answer 13

processes that encourage the organization to make a positive impact on the various stakeholders in its community

Question 14

cause marketing

Answer 14

aligns a company or brand w a cause to generate business and societal benefits

Question 15

real-time bidding

Answer 15

electronic trading system that sells ad space on the web pages people click on at the moment they visit them

Question 16

identity theft

Answer 16

someone steals your personal information and uses it without your permission

Question 17

phishing

Answer 17

scams in which people receive fraudulent emails that ask them to supply account information

Question 18

botnets

Answer 18

set of computers that hijack millions of computers without any trace

Question 19

locational privacy

Answer 19

everyone with GPS can be tracked.. phones, computers, cars

Question 20

market access

Answer 20

ability to find and purchase goods

Question 21

food desert

Answer 21

where 33% of the pop or 500 people whichever is less live more than 1 mile away from a grocery store in urban areas or 10 in rural

Question 22

media literacy

Answer 22

ability to access, analyze, evaluate, and communicate information in a variety of forms

Question 23

functionally illiterate

Answer 23

persons reading skills can’t carry out everyday tasks

Question 24

financial bottom line

Answer 24

provide profits to stakeholders

Question 25

social bottom line

Answer 25

return benefits to the communities where the organization operates

Question 26

environmental bottom line

Answer 26

minimize damage to the environment or even improve natural conditions

Question 27

sustainability

Answer 27

everything that we need for our survival and well-being depends, either directly or indirectly on our natural environment

Question 28

conscientious consumerism

Answer 28

more mindful of these issues when we shop, what we eat, clothes we wear, buildings in which we live and work, cars we drive

Question 29

green marketing

Answer 29

strategy that involves the development and promotion of environmentally friendly products and stressing this attribute when the manufacturer communicates to the customer

Question 30

greenwashing

Answer 30

companies make false or exaggerated claims about how environmentally friendly their products are

Question 31

LOHAS

Answer 31

lifestyles of health and sustainability

Question 32

cyberterrorism

Answer 32

high-profile attacks on the computer system of large financial institutions such as American Express

Question 33

consumer addiction

Answer 33

physiological or psychological dependency on products or services

Question 34

social media addiction

Answer 34

compare it to chemical dependency

Question 35

cyberbulling

Answer 35

willful and repeated harm inflicted through the use of computer, cell phones, and other electronic devices

Question 36

phantom vibration syndrome

Answer 36

tendency to habitually reach for your cell phone because you feel it vibrating

Question 37

compulsive consumption

Answer 37

repetitive and often excessive shopping performed as an antidote to tension, anxiety, depression, or boredom

Question 38

consumed consumers

Answer 38

people who are used or exploited, willing or not, for commercial gain in the marketplace ex: prostitutes, organ, blood, and hair donors, babies for sale

Question 39

shrinkage

Answer 39

inventory and cash losses from shoplifting and employee theft

Question 40

serial wordrobers

Answer 40

buy an outfit, wear it once, and return it

Question 41

counterfeiting

Answer 41

companies or individuals sell fake versions of real products to customers

Question 42

anti-consumption

Answer 42

events in which people deliberately deface or mutilate products and services